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Open nowPosted 33 days ago

Senior CRM Manager

INFINITE LOCUS PRIVATE LIMITED55 open roles

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Your applicationOpen nowSenior CRM ManagerINFINITE LOCUS PRIVATE LIMITED

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 33 days ago

The posting

Senior CRM Manager

Sep 22, 2026

The Senior CRM Manager owns the CRM platform and the lifecycle programme that runs on it: configuration, data structure, segmentation, and the onboarding, renewal and win-back campaigns built on top of it. The role sits in Product under the CRM & Analytics stream, partners with Marketing, Analytics and Support, and directs one Junior CRM Manager.

Core responsibilities

  • Own the CRM platform: configuration, data structure, integrations and access.
  • Define the customer data model and keep it segmented by behaviour, demographics and lifecycle stage.
  • Define and track CRM KPIs with Product, Marketing and Analytics stakeholders, and agree the targets each campaign is held to.
  • Set the lifecycle strategy across onboarding, activation, renewal and win-back, and decide which channels carry it.
  • Support data-driven decisions across teams by turning CRM data into recommendations leadership can act on.
  • Direct the Junior CRM Manager: set priorities, review campaign work before it ships, and raise the team's technical standard.

Day-to-day responsibilities

  • Set up and maintain engagement channels (email, push, in-app, SMS) and the templates behind them.
  • Own workflow automation inside the CRM: triggers, sequences, scoring and suppression rules.
  • Build and run lifecycle and retention campaigns end to end, including segmentation, testing and post-campaign read-outs.
  • Produce CRM performance reports and dashboards for leadership on a fixed weekly and monthly cadence.
  • Run exploratory analysis on customer behaviour to find trends worth acting on, and present findings to non-technical stakeholders.
  • Build ad-hoc predictive models where they change a decision, such as churn risk or propensity to renew.
  • Own resolution of customer queries and complaints that come through CRM touchpoints, and fix the process that caused them.
  • Product or marketing analytics that do not feed a CRM segment, campaign or touchpoint.

What we are looking for

Required

  • 7+ years in CRM, lifecycle or retention marketing, including ownership of a CRM platform end to end.
  • Hands-on administration of a major CRM or engagement platform: segmentation, automation builder, integrations, data hygiene.
  • A record of lifecycle programmes you designed and shipped; with the retention or revenue numbers they moved.
  • SQL strong enough to pull and validate your own segments without waiting on Analytics.
  • Comfort presenting to leadership and translating customer data into a recommendation, not just a chart.
  • Experience with predictive modelling (churn, propensity, LTV) or close partnership with a data science team.
  • Experience setting standards for, or mentoring, a junior CRM hire.
  • Python or R for ad-hoc analysis.
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