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Open nowPosted 80 days ago

Senior Manager - Performance Marketing

INFINITE LOCUS PRIVATE LIMITED55 open roles

Where
Gurgaon
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Your applicationOpen nowSenior Manager - Performance MarketingINFINITE LOCUS PRIVATE LIMITED · Gurgaon

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 80 days ago

The posting

Job Title: Senior Manager - Performance Marketing

Company: Infinite Locus

Website: https://infinitelocus.com

Location: DLF Cyber Greens, Cyber City, Gurugram

Experience Required: 5+ Years

Working Days: Monday to Saturday (6 days/week) Job Summary

The Senior Manager - Digital Media Strategy leads media and data-driven initiatives across multiple client partners, overseeing the Manager - Digital Media Strategy and their team. This role drives high-level implementation of overarching media strategies, advanced analytics processes, and cross-client optimization to maximize performance and business impact. The incumbent provides strategic direction on media planning, fosters innovation in data utilization, and spearheads transformative projects leveraging insights for executive decision-making.

Key Responsibilities

  • Lead the development and execution of comprehensive media strategies aligned with client business objectives, supervising media plans to drive online conversions and growth.
  • Oversee analysis of media campaign performance across clients, identifying strategic improvements, trends, and opportunities;
  • Direct media research efforts to anticipate industry trends, best practices, and emerging channels; recommend innovative media mixes integrating traditional and digital platforms.
  • Manage and optimize media budgets at portfolio level, ensuring resource allocation efficiency and ROI maximization across multiple partners.
  • Champion advanced digital marketing principles, providing thought leadership on metrics like reach, frequency, engagement, and lead performance reporting to stakeholders.
  • Mentor and manage cross-functional teams, including direct reports like the Digital Media Strategy Manager, fostering collaboration for integrated campaign delivery.
  • Deliver executive-level reporting, insights, and recommendations; build vendor relationships and negotiate media partnerships for competitive advantage.

Education

  • Bachelor's degree in Data Science, Statistics, Computer Science, Mathematics, Marketing, or related field.
  • Postgraduate degree/diploma in Data Science, Analytics, Digital Marketing, or MBA is preferred.
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