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Open nowPosted 499 days ago

Marketing Manager

Innofied44 open roles

Where
kolkata, West Bengal, India
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Your applicationOpen nowMarketing ManagerInnofied · kolkata, West Bengal, India

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Innofied's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 499 days ago

The posting

Key Responsibilities: Strategy & Planning: ● Develop and execute digital marketing strategies aligned with business goals. ● Define KPIs, performance metrics, and goals for campaigns. Campaign Management: ● Plan and run campaigns across SEO, SEM (Google Ads), social media, display, email marketing, and content marketing. ● Manage paid advertising across platforms such as Google, Meta (Facebook/Instagram), LinkedIn, and YouTube. Content & SEO: ● Oversee content creation for blogs, landing pages, emails, and social media. ● Optimize website and content for SEO and improve organic reach. Email & CRM: Manage lead nurturing campaigns and customer journeys using marketing automation tools(e.g., HubSpot, Mailchimp, GetResponse). Analytics & Reporting: ● Track campaign performance using tools like Google Analytics, Tag Manager, and other BI tools. ● Provide actionable insights and monthly performance reports. Collaboration: ● Work with design, sales, and product teams to ensure consistent messaging and branding. ● Coordinate with external vendors, agencies, and freelancers when needed. Requirements Qualifications: ● Bachelor’s degree in Marketing, Business, Communications, or related field. ● 3–5 years of experience in digital marketing or a similar role. ● Proven experience in managing PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads). ● Solid knowledge of SEO/SEM, Google Analytics, email marketing tools, and marketing automation platforms. ● Strong analytical skills and data-driven thinking. ● Excellent written and verbal communication skills. ● Up-to-date with the latest trends and best practices in digital marketing. Preferred Skills: ● Experience with A/B testing and conversion rate optimization (CRO). ● Knowledge of HTML/CSS or CMS platforms like WordPress. ● Experience with B2B SaaS or eCommerce marketing (if industry-specific). Benefits PF Medical insurance

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