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Open nowFirst seen 2 days ago

Senior Marketing Manager

Interdot Solutions352 open roles

Where
Cape Town, Western Cape, South Africa
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Your applicationOpen nowSenior Marketing ManagerInterdot Solutions · Cape Town, Western Cape, South Africa
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: first seen 2 days ago

The posting

The Senior Marketing Manager will develop and execute a comprehensive 360-degree marketing strategy that elevates the company brand locally and globally. This role demands a seasoned professional with a deep understanding of digital marketing, e-commerce, and luxury retail. The ideal candidate will have a proven track record in scaling brands internationally, leveraging automation, and driving customer engagement through CRM.

Key Responsibilities:

1. Strategic Marketing Leadership:

  • Develop and implement a global marketing strategy that aligns with Company's brand vision and business objectives.
  • Lead and manage the marketing team, fostering a culture of innovation, collaboration, and accountability.
  • Drive 360-degree marketing campaigns encompassing digital, retail, e-commerce, and CRM channels.

2. Brand Development and Positioning:

  • Elevate Company's brand identity across all touch points, ensuring consistency and alignment with our luxury positioning.
  • Oversee the creation and execution of compelling marketing content that resonates with our target audiences.

3. Digital and E-commerce Marketing:

  • Lead the digital marketing strategy, including SEO, SEM, social media, email, and content marketing, to drive online sales and brand awareness.
  • Optimize the e-commerce platform for user experience, conversion rate, and customer retention.

4. Global Expansion:

  • Develop and execute market entry strategies for new regions, identifying brand growth and expansion opportunities.
  • Leverage data-driven insights to inform marketing decisions and track the effectiveness of campaigns.

5. CRM and Customer Engagement:

  • Implement and manage CRM initiatives to enhance customer loyalty, retention, and lifetime value.
  • Utilize marketing automation tools to personalize customer experiences and drive engagement across all channels.

6. Performance Analytics and Reporting:

  • Establish KPIs and performance metrics to evaluate the success of marketing initiatives.
  • Provide regular reports to senior management on marketing performance, insights, and areas for improvement.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
  • 10+ years of experience in marketing, with a focus on digital marketing, e-commerce, and luxury brands.
  • Proven track record in leading and scaling marketing efforts on an international level.
  • Strong understanding of CRM systems, marketing automation, and data analytics.
  • Excellent leadership, communication, and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment.
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