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Open nowPosted 4 days ago

Assistant Manager/ Manager, Performance Marketing

Interview Kickstart16 open roles

Where
Bengaluru
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Your applicationOpen nowAssistant Manager/ Manager, Performance MarketingInterview Kickstart · Bengaluru

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The clock on this job

Early applications get read.

12.8% of postings close within 7 days. Measured by our own scanner across the market. Interview Kickstart postings stay open a median of 34 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.5%3 days
  3. 12.8%7 days
  4. 20.6%14 days
  5. 35.6%30 days
  6. 58.4%60 days
This job: posted 4 days ago

Interview Kickstart median: 34 days open

The posting

What does the role entail?

One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Meta ads ,Google Ads,LinkedIn, and Quora, among others.

- Responsible for planning, executing and maintaining performance marketing campaigns across channels

- Responsible for end to end Creative strategy to scale and optimize performance marketing

- Identify trends and insights, and optimize spend and performance based on the insights

- Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.

- Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

What will excite us?

- 4–6 years of hands-on, execution-heavy experience in performance marketing.

- Strong expertise in both Google Ads and Meta Ads, managing campaigns at scale. Experience with other channels is an add-on.

- Background in EdTech (preferred) or a lead-gen / consumer tech business, ideally marketing to Indian audiences.

- Proven experience scaling profitable campaigns through strong creative strategy, audience segmentation, and performance optimization.

- Deep understanding of Google Ads, Meta Ads Manager, Meta Pixel, Conversion API, Google Tag Manager, attribution, and campaign measurement.

- Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.

- Experience running high-velocity creative experiments and interpreting data to drive decisions.

- Exposure to LinkedIn, YouTube, Reddit, Quora, or other emerging platforms is a plus.

- Strong understanding of landing page optimization and conversion rate optimization (CRO).

- Excellent written communication and stakeholder management skills.

What will you be doing?

- Owning hands-on execution and optimization of Google and Meta campaigns across the entire funnel for the India business.

- Developing and executing a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.

- Running structured experiments across creatives, audiences, keywords, bidding strategies, placements, and landing pages to unlock growth.

- Managing budgets and pacing day to day, and identifying trends and insights to optimize spend and audience strategy.

- Analyzing campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.

- Building performance dashboards and communicating actionable insights, not just reporting metrics.

- Collaborating with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency.

- Contributing to expansion across other paid channels (LinkedIn, YouTube, Reddit, Quora, etc.) where applicable.

Why Will You Enjoy Working with Us?

- Complete ownership; minimal management and a lot of autonomy.

- Contribute directly to the success of the business and its top-line impact.

- High-pedigree, high-caliber team.

- Experiment, fail, and learn.

- Rapid career progression for high performers.

- Work from our office in Bengaluru alongside the Sales, Product, and Creative teams you partner with.

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