Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 25 hours ago

Head of CRM & Retention

iTalent PLUS33 open roles

Where
Brazil
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowHead of CRM & RetentioniTalent PLUS · Brazil

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on iTalent PLUS's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

9.0% of postings close within 7 days. Measured by our own scanner across the market. iTalent PLUS postings stay open a median of 1 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.9%3 days
  3. 9.0%7 days
  4. 15.5%14 days
  5. 34.0%30 days
This job: posted 25 hours ago

iTalent PLUS median: 1 days open

The posting

Our client, an international B2C iGaming operator, is seeking an experienced and commercially driven Head of CRM & Retention to lead its customer relationship management and player retention strategy for the Brazilian market.

The successful candidate will take full ownership of the CRM and Retention functions, overseeing player lifecycle management, engagement, loyalty programmes, reactivation, segmentation, personalisation, and marketing automation.

This is a senior leadership position requiring extensive experience within the B2C iGaming industry, a strong understanding of the Brazilian market, and a proven track record of developing effective retention strategies that increase player engagement, maximise lifetime value, and deliver sustainable revenue growth.

Key Responsibilities

  • Develop and execute a comprehensive CRM and retention strategy for the Brazilian market, aligned with the company's commercial objectives and growth targets.
  • Take full ownership of CRM and retention operations, including player onboarding, activation, engagement, loyalty, churn prevention, and reactivation.
  • Lead, manage, and develop high-performing CRM and Retention teams, establishing clear objectives, performance standards, and operational processes.
  • Design and implement effective player retention strategies aimed at improving engagement, reducing churn, increasing player lifetime value, and strengthening long-term loyalty.
  • Oversee multichannel CRM campaigns across email, SMS, push notifications, in-app messaging, and other relevant communication channels.
  • Develop sophisticated player segmentation and personalisation strategies based on player behaviour, preferences, value, and lifecycle stage.
  • Design, implement, and optimise automated player journeys and targeted communication strategies throughout the customer lifecycle.
  • Oversee loyalty programmes, promotional campaigns, bonus strategies, and player incentives, ensuring a balance between customer engagement and profitability.
  • Develop targeted churn prevention and reactivation initiatives to improve player retention and recover inactive customers.
  • Manage CRM and retention budgets, including promotional expenditure, ensuring effective resource allocation and measurable returns.
  • Define, monitor, and optimise key performance indicators, including retention rates, churn, reactivation, player lifetime value, engagement, campaign ROI, and bonus efficiency.
  • Drive continuous improvement through A/B testing, player behaviour analysis, predictive modelling, and data-driven campaign optimisation.
  • Oversee CRM platforms, marketing automation tools, and retention technologies, identifying opportunities to improve operational efficiency and campaign effectiveness.
  • Work closely with Marketing, VIP, Product, Business Intelligence, Customer Support, Payments, and Compliance teams to deliver a consistent and engaging player experience.
  • Analyse market trends, competitor retention strategies, and Brazilian player behaviour to identify opportunities for innovation and growth.
  • Ensure all CRM and retention activities comply with applicable Brazilian gambling regulations, data protection requirements, responsible gaming principles, and internal policies.
  • Provide regular performance reports, strategic insights, and recommendations to senior management.

Requirements

  • Extensive experience in CRM and player retention within the B2C iGaming industry, preferably with an online casino and/or sportsbook operator.
  • Proven experience in a senior leadership position, such as Head of CRM & Retention, CRM Director, Head of Retention, or an equivalent role.
  • Direct experience managing CRM and retention activities for the Brazilian B2C iGaming market is essential.
  • Strong understanding of Brazilian player behaviour, local market dynamics, and the regulatory environment.
  • Demonstrated success in developing and executing retention strategies that improve player loyalty, engagement, and lifetime value.
  • Strong expertise in player lifecycle management, segmentation, personalisation, loyalty programmes, churn prevention, and reactivation.
  • Proven experience managing multichannel CRM campaigns and automated player journeys.
  • Hands-on experience with CRM and marketing automation platforms used within iGaming, such as Optimove, Fast Track, Xtremepush, or equivalent solutions.
  • Experience developing and managing promotional strategies, bonus budgets, and loyalty initiatives while maintaining commercial profitability.
  • Strong analytical capabilities, including experience with customer data analysis, A/B testing, retention modelling, and performance optimisation.
  • Excellent understanding of CRM and retention KPIs, including retention rates, churn, reactivation, LTV, engagement, and ROI.
  • Proven ability to lead and develop multidisciplinary CRM and Retention teams.
  • Strong commercial awareness, leadership, communication, and stakeholder management skills.
  • Ability to combine strategic leadership with a hands-on, results-oriented approach.
  • Good understanding of responsible gaming, player protection, and applicable data protection requirements.
  • Fluent English is mandatory. Portuguese proficiency is highly desirable.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against iTalent PLUS's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on iTalent PLUS's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    iTalent PLUS's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.