The posting
Blue Yonder Job Title:
Director, AI Marketing
Synonymous Job Title:
Solution Marketing Director
Location:
Dallas, TX (Hybrid)
Reports to:
Vice President, Solution Marketing
About Blue Yonder:
Blue Yonder is a global leader in digital supply chain and omni-channel commerce solutions. Our platform helps retailers, manufacturers, and logistics providers plan, predict, and fulfill demand with greater speed, intelligence, and resilience.
As AI transforms the future of supply chain management, Blue Yonder is at the forefront of this evolution. Through predictive, generative, and agentic AI capabilities, we are enabling organizations to move from software that recommends actions to software that can autonomously coordinate and execute decisions within defined business parameters. Our vision is to create intelligent supply chain networks where people supervise outcomes while AI orchestrates execution across planning, transportation, warehousing, commerce, and fulfillment.
Overview:
Blue Yonder is seeking a Director of AI Marketing to define, elevate, and commercialize our AI narrative across the market.
This is a highly strategic role for a marketer who can bridge advanced technology and business outcomes. You will develop a deep understanding of Blue Yonder's AI architecture, models, and roadmap, then translate that expertise into compelling positioning, messaging, thought leadership, and go-to-market strategies that resonate with executives, analysts, customers, and prospects.
Scope:
The ideal candidate is equally comfortable discussing agentic AI architectures with product and engineering teams as they are presenting differentiated business value to a Chief Supply Chain Officer, retail executive, industry analyst, or member of the executive leadership team.
You will serve as the enterprise owner of Blue Yonder's AI positioning and messaging framework, ensuring technical credibility, commercial relevance, and market differentiation across all customer-facing channels.
What you will do:
Own Blue Yonder's AI Narrative
- Define and evolve the company's AI positioning, messaging, and value proposition across predictive, generative, and agentic AI capabilities.
- Develop a cohesive narrative architecture that communicates how Blue Yonder's approach to AI creates differentiated business outcomes for customers.
- Establish and maintain messaging standards that ensure consistency across corporate, product, industry, and sales communications.
Build Deep Technical Fluency
- Develop working expertise in Blue Yonder's AI ecosystem, including orchestration frameworks, model development approaches, autonomous workflows, and solution-specific AI capabilities.
- Partner closely with Product Management, Engineering, Data Science, and AI leadership teams to understand roadmap priorities and emerging innovations.
- Serve as the marketing authority on AI strategy and market-facing technical storytelling.
Drive AI Go-to-Market Strategy
- Partner with Product Marketing, Industry Marketing, Sales, and Customer Success organizations to bring AI innovations to market effectively.
- Support launches of new AI capabilities through differentiated messaging, customer value frameworks, sales plays, and commercialization strategies.
- Ensure AI narratives are tailored to the needs of key industries, buyer personas, and executive stakeholders.
Support Executive, Analyst, and Industry Influence
- Develop executive-level presentations, keynote content, briefing materials, and thought leadership programs focused on AI innovation.
- Partner with Analyst Relations to shape perception with Gartner, IDC, Nucleus Research, and other key industry influencers.
- Represent marketing in cross-functional discussions involving AI strategy, market trends, and competitive positioning.
Strengthen Commercial Readiness
- Enable sales, solution consulting, and marketing teams with AI-focused messaging, competitive intelligence, proof points, and customer stories.
- Create scalable assets and frameworks that help revenue teams confidently articulate Blue Yonder's AI differentiation.
- Establish feedback mechanisms that continuously improve messaging based on customer and field input.
Lead Competitive and Market Intelligence
- Monitor AI developments across supply chain, retail, SaaS, and enterprise software markets.
- Assess competitive AI positioning and identify opportunities to strengthen Blue Yonder's differentiated market position.
- Translate market trends into actionable messaging and strategic recommendations for leadership.
Champion Responsible AI Messaging
- Partner with Product, Security, Legal, and Corporate Communications teams to ensure AI claims are accurate, credible, and defensible.
- Establish governance and review processes for externally communicated AI capabilities and customer outcomes.
- Ensure messaging appropriately addresses transparency, oversight, data privacy, security, and responsible AI principles.
Measure Impact
- Define and track metrics that evaluate AI messaging adoption, sales effectiveness, analyst engagement, launch readiness, and market impact.
- Continuously optimize positioning based on performance, customer feedback, and market evolution.
What we are looking for:
Required
- 8+ years of experience in enterprise software marketing, including Product Marketing, Solution Marketing, Technical Marketing, or related disciplines.
- Demonstrated success translating complex technical concepts into compelling business value propositions and market narratives.
- Experience partnering with Product Management, Engineering, Data Science, or AI organizations.
- Strong executive communication and storytelling skills with experience creating content for senior leadership audiences.
- Proven ability to lead cross-functional initiatives across marketing, product, sales, analyst relations, and corporate communications.
- Exceptional written, verbal, and presentation skills.
Preferred
- Experience marketing AI, machine learning, data platforms, analytics, automation, or enterprise software technologies.
- Supply chain, retail, logistics, manufacturing, or commerce software experience.
- Experience supporting analyst relations programs and executive thought leadership.
- MBA or advanced degree in Business, Marketing, Computer Science, Engineering, or a related field.
What Success Looks Like
Within the first year, this leader will:
- Establish Blue Yonder's AI messaging framework as the enterprise standard.
- Be recognized as a trusted partner by Product, Engineering, Data Science, and executive leadership teams.
- Equip sales and marketing teams with differentiated AI positioning adopted across key customer-facing channels.
- Increase the consistency, credibility, and effectiveness of Blue Yonder's AI narrative in analyst engagements, industry events, customer conversations, and product launches.
- Strengthen Blue Yonder's reputation as a leader in AI-powered supply chain and retail transformation.
#LI-HYBRID
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The annual salary range for this position is $130,796.00 to $189,615.00 USD
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
- Comprehensive Medical, Dental and Vision
- 401K with Matching
- Flexible Time Off
- Corporate Fitness Program
- A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
