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Open nowPosted 2 hours agoWe saw it 0 min after it went up

Vice President, Direct Marketing & Peer-to-Peer Fundraising

Jobgether3,976 open roles

Where
US
Work mode
Remote
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Your applicationOpen nowVice President, Direct Marketing & Peer-to-Peer FundraisingJobgether · US

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The clock on this job

Early applications get read.

8.5% of postings close within 7 days. Measured by our own scanner across the market. Jobgether postings stay open a median of 6 days.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 8.5%7 days
  4. 15.4%14 days
  5. 34.1%30 days
This job: posted 2 hours ago

Jobgether median: 6 days open

The posting

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Vice President, Direct Marketing & Peer-to-Peer Fundraising based in the United States.

As Vice President, Direct Marketing & Peer-to-Peer Fundraising, you will lead strategies that expand individual giving and build sustainable fundraising programs for a mission-driven nonprofit supporting military and veteran-connected families. You’ll oversee multichannel direct marketing, donor acquisition and retention, and innovative peer-to-peer campaigns that mobilize volunteers, ambassadors, and community members. Combining strategic leadership with a strong focus on measurable performance, you’ll set revenue goals, optimize campaign investments, and turn data into actionable insights. You’ll work closely with Marketing, Development, and chapter teams to create cohesive donor journeys and strengthen long-term supporter relationships. This leadership role offers the opportunity to scale grassroots fundraising, develop high-performing teams, and deliver meaningful community impact. The position follows a hybrid model in the Washington, D.C. metropolitan area and includes several overnight trips each year for organizational gatherings and fundraising events.

Accountabilities

  • Lead the multichannel direct marketing strategy across direct mail, email, digital advertising, SMS, and other mass-market channels, covering donor acquisition, retention, reactivation, and giving upgrades.
  • Establish annual fundraising revenue targets, budgets, and performance benchmarks for direct marketing and peer-to-peer programs.
  • Use segmentation, A/B testing, campaign analytics, and return-on-investment analysis to guide channel investment, test new approaches, and scale successful campaigns.
  • Manage external marketing vendors and agencies, ensuring high-quality delivery, timely execution, and cost-effective results.
  • Monitor donor acquisition costs, retention rates, campaign performance, and lifetime donor value, adjusting strategies to improve fundraising outcomes.
  • Develop donor pathways that encourage first-time contributors to become recurring donors and progress toward mid-level and major giving.
  • Design, launch, and scale peer-to-peer fundraising initiatives, including team campaigns, individual fundraising, do-it-yourself campaigns, and ambassador programs.
  • Collaborate with Marketing to create compelling campaign materials, fundraising pages, and participant communications.
  • Develop training resources, toolkits, and playbooks that help volunteers, ambassadors, and chapter leaders fundraise effectively.
  • Set and monitor recruitment, fundraising, and retention goals for peer-to-peer participants, using visible performance dashboards and recognition programs to motivate engagement.
  • Experiment with new grassroots fundraising concepts, expand successful initiatives, and discontinue underperforming approaches.
  • Convert peer-to-peer participants and donors into long-term supporters through targeted follow-up and direct marketing.
  • Lead, coach, and develop staff, establishing clear priorities, performance expectations, accountability, and opportunities for professional growth.
  • Build a collaborative, high-performing team culture that supports distributed fundraising leaders and promotes initiative, ownership, and continuous improvement.
  • Coordinate with Marketing and Communications, Chapters and Programs, and other development functions to align donor messaging and fundraising activities with broader revenue goals.
  • Oversee CRM tracking, data integrity, revenue pacing, and reporting for chapter and peer-to-peer fundraising activity.
  • Provide regular performance updates, donor retention analysis, and revenue forecasts to the Chief Development Officer and, as needed, the Board.
  • At least 8 years of progressively responsible experience in nonprofit development or fundraising, including experience with chapter-based, affiliate, or peer-to-peer fundraising models.
  • At least 3 years of experience managing staff or leading teams.
  • Demonstrated success building or scaling peer-to-peer, grassroots, or volunteer-driven fundraising programs.
  • A strong track record of meeting or exceeding ambitious fundraising revenue and participation goals, supported by specific, measurable achievements.
  • Experience creating training programs, toolkits, or other resources for geographically distributed fundraising networks.
  • Strong relationship-building skills and the ability to engage, motivate, and support volunteers and chapter leaders across multiple locations.
  • Experience working with CRM systems, preferably Salesforce, and peer-to-peer fundraising platforms.
  • Strong analytical, organizational, communication, and performance-management skills.
  • A proactive, resilient, results-oriented approach, with the ability to learn from setbacks, experiment, and continually improve.
  • A coaching-oriented leadership style, with the ability to motivate teams, set clear expectations, provide candid feedback, and address performance challenges.
  • Comfort working independently with a high degree of autonomy, accountability, and transparency.
  • Ability to travel overnight several times per year for chapter visits, team offsites, leadership sessions, fundraising events, and organizational gatherings.
  • Flexibility to work evenings, weekends, or holidays when required by fundraising activities and organizational priorities.
  • A bachelor’s degree in nonprofit management, business administration, or a related field is preferred.
  • Experience in membership-driven, chapter-based, or affiliate nonprofit organizations is an advantage.
  • Familiarity with military and veteran-connected communities is desirable.
  • Experience with peer-to-peer fundraising platforms such as Classy, GoFundMe Charity, or OneCause is a plus.
  • Experience working in a high-growth, performance-driven environment, whether nonprofit or private sector, is beneficial.
  • Annual salary: $128,000–$177,000.
  • Hybrid work arrangement within the Washington, D.C. metropolitan area.
  • Medical, dental, and vision insurance.
  • 403(b) retirement plan with employer matching.
  • Flexible Spending Accounts (FSAs).
  • Life and disability insurance.
  • Communications allowance.
  • Professional development and career growth opportunities.
  • PCS leave for active-duty military spouses.
  • Mission-driven work supporting military service members, veterans, and their families.
  • Opportunities to collaborate with a national network of chapters, volunteers, and community partners.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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