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Open nowPosted 13 hours ago

General Manager - Marketing

JUSTO36 open roles

Where
Mumbai
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Your applicationOpen nowGeneral Manager - MarketingJUSTO · Mumbai

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The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. JUSTO postings stay open a median of 8 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 13 hours ago

JUSTO median: 8 days open

The posting

JOB DESCRIPTION

Job Role: GM Marketing (Real Estate)

Job Title: Senior-Level

Department: Marketing

Role Overview:

Marketing will be responsible for developing, leading and executing the overall marketing strategy for JUSTO, with a strong focus on its real estate mandate business. The role requires a strategic marketing leader who can manage multiple developer mandates and project portfolios, drive brand positioning, generate quality sales leads, optimize marketing investments and establish strong marketing partnerships with developers. The incumbent will oversee integrated marketing functions encompassing digital marketing, performance marketing, branding, ATL/BTL, media planning, creative strategy, PR, events and project marketing.

Roles & Responsibilities:

1. Marketing Strategy & Business Leadership

  • Develop and implement the overall marketing strategy aligned with JUSTO's business objectives and growth plans.
  • Drive marketing strategies for multiple real estate mandates across Mumbai, Thane, Navi Mumbai, Pune and other operating markets.
  • Develop annual, quarterly and project-wise marketing plans with clearly defined objectives, budgets and performance metrics.
  • Identify new marketing opportunities, emerging market trends and innovative approaches to strengthen the company's competitive positioning.
  • Work closely with the CMO and senior management to formulate long-term marketing strategies and business growth initiatives.

2. Real Estate Mandate & Project Marketing

  • Lead end-to-end marketing activities for multiple developer mandates and real estate projects simultaneously.
  • Develop project-specific go-to-market strategies based on project positioning, target audience, location, pricing and competitive landscape.
  • Coordinate with developer marketing teams to understand project USPs, inventory priorities, launch timelines and business requirements.
  • Design and execute pre-launch, launch and post-launch marketing strategies.
  • Develop project branding, positioning, communication strategies and marketing collaterals.
  • Ensure consistency in project communication, brand guidelines and marketing execution across all mandate projects.
  • Manage developer expectations and ensure timely delivery of agreed marketing commitments.

3. Digital & Performance Marketing

  • Lead digital marketing strategy across Google Ads, Meta Ads, SEO, SEM, social media, websites and other relevant platforms.
  • Drive high-quality lead generation through performance marketing campaigns.
  • Monitor CPL, CAC, lead quality, campaign ROI, conversion ratios and overall digital marketing effectiveness.
  • Develop strategies to improve lead quality and reduce ineffective marketing expenditure.
  • Ensure effective utilization of marketing automation, CRM platforms, analytics and campaign tracking tools.
  • Explore AI-based marketing solutions, automation and technology-led initiatives to improve campaign performance.

4. ATL, BTL & Offline Marketing

  • Plan and execute ATL, BTL, outdoor advertising, print, radio, transit media and local market activation campaigns.
  • Drive project activations, property exhibitions, roadshows, channel partner events, conferences and promotional activities.
  • Develop hyperlocal marketing strategies to strengthen project visibility and generate walk-ins.
  • Ensure effective branding and marketing hygiene across project sites, sales offices, experience centres and promotional locations.
  • Monitor campaign execution and ensure timely delivery by agencies and vendors.

5. Budgeting, Financial Planning & ROI

  • Prepare and manage annual corporate and project-wise marketing budgets.
  • Allocate marketing spends across mandates and projects based on business priorities and expected returns.
  • Monitor marketing expenditure against approved budgets and ensure optimum utilization of resources.
  • Evaluate campaign performance through measurable business metrics and marketing ROI.
  • Negotiate commercial terms with media agencies, creative agencies, digital partners and marketing vendors.
  • Present monthly and quarterly marketing performance reports to the CMO and senior management.

6. Developer Relationship & Stakeholder Management

  • Build and maintain strong working relationships with developer marketing teams and key business stakeholders.
  • Understand developer expectations, project objectives and mandate-specific marketing requirements.
  • Participate in marketing strategy discussions and project review meetings with developer leadership.
  • Ensure timely execution of marketing deliverables committed to developers.
  • Identify opportunities to enhance JUSTO's marketing capabilities and strengthen existing developer partnerships.
  • Support business development initiatives through marketing proposals, presentations and strategic marketing plans for prospective developer mandates.

7. Brand Management & Corporate Marketing

  • Strengthen JUSTO's corporate brand positioning within the real estate industry.
  • Develop corporate branding strategies, PR initiatives, digital presence and thought leadership campaigns.
  • Ensure consistent brand communication across digital and offline platforms.
  • Oversee corporate website, social media presence, marketing presentations and corporate communication.
  • Build JUSTO's visibility and reputation among developers, customers, channel partners and industry stakeholders.

8. Team Leadership & Performance Management

  • Lead, mentor and develop the marketing team, including digital marketing, performance marketing, creative, branding and project marketing professionals.
  • Establish clear KRAs, KPIs and performance measurement systems for the marketing team.
  • Build a structured marketing operating model to manage multiple projects and mandates efficiently.
  • Identify skill gaps and develop team capabilities through training and performance reviews.
  • Ensure accountability, execution discipline and timely delivery of marketing initiatives.

9. Market Research & Competitor Analysis

  • Conduct regular market research to identify consumer preferences, real estate trends and competitive marketing strategies.
  • Analyse competitor project launches, pricing communication, promotional activities and media strategies.
  • Provide actionable insights to improve project positioning and marketing effectiveness.
  • Track emerging digital platforms, marketing technologies and innovative real estate marketing practices.

Key Performance Indicators (KPIs):

  • Lead Generation & Conversion: Achieve monthly/quarterly lead generation targets based on project requirements.
  • Digital Marketing ROI: Increase website traffic by 20% YoY through SEO/SEM and content optimization.
  • Brand Awareness & Market Share: Grow brand awareness by 25% in key markets through targeted campaigns and PR activities.
  • Campaign Effectiveness: Achieve an ROI of 3X on marketing spends within 6 months.
  • Team Productivity & Collaboration: Achieve 90% on-time completion of marketing tasks and projects.
  • Budget Management: Ensure 100% adherence to the marketing budget, with regular performance tracking and adjustment.

Educational, Experience & Professional Qualifications:

  • Education: Bachelor's degree in marketing, Business, or a related field. An MBA is highly desirable.
  • Experience: 10+ years of experience in marketing, with at least 3-5 years in the real estate mandate company in managing 5-10 projects.
  • Proven Track Record: Expertise in handling marketing budgets, with a proven track record of delivering high ROI. Strong experience in digital marketing, branding, lead generation, and market analysis
  • Skills and Competencies: Analytical mindset with a focus on data-driven decision-making, Excellent communication and interpersonal skills, with the ability to work cross-functionally
  • Technical Proficiency:
  • CRM Systems: Proficiency in CRM software and other sales management tools.
  • Microsoft Office Suite: Strong skills in Microsoft Excel, PowerPoint, and other relevant software for reporting and presentations.
  • Digital Tools: Familiarity with digital marketing tools and platforms that support sales efforts.
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