The posting
Marketing Manager – Beauty, Aesthetics & Wellness
Responsibilities
- Lead and execute overall marketing strategy, brand development and business growth across multiple outlets.
- Drive customer acquisition, lead generation, appointment bookings and customer retention.
- Plan and manage digital marketing campaigns across Meta, Google Ads, TikTok, SEO/SEM and other relevant platforms.
- Develop monthly marketing calendars, promotional campaigns, product launches and brand-building initiatives.
- Monitor advertising budgets, cost per lead, conversion rates, ROI and marketing-generated sales revenue.
- Plan and coordinate roadshows, exhibitions, influencer collaborations, partnerships and marketing events.
- Lead and manage the marketing team, setting clear KPIs, deadlines and performance expectations.
- Work closely with outlet managers and sales teams to improve lead conversion and achieve business targets.
- Manage external agencies, vendors and creative partners to ensure quality and cost efficiency.
- Present marketing performance reports, insights and growth recommendations to management.
Requirements
- Minimum 5 years of relevant marketing experience, preferably in beauty, aesthetic, wellness or healthcare.
- Proven experience in generating leads, driving customer acquisition and achieving measurable marketing results.
- Strong hands-on knowledge of Meta Ads, Google Ads, SEO/SEM and social media marketing.
- Experience managing marketing budgets, campaign performance, ROI and KPIs.
- Strong leadership skills with experience managing teams and external partners.
- Good understanding of branding, content strategy, digital campaigns and promotional activities.
- Able to communicate effectively in English and Chinese, including WeChat business communication.
- Commercially minded, creative, analytical and results-driven.
- Independent, proactive and comfortable working in a fast-paced, service-oriented environment.
- Willing to travel between outlets and overseas for exhibitions, marketing events and business activities when required.
- Flexible to support marketing activities during weekends and public holidays when required.



