The posting
We Are Kemin
We are visionaries who see things differently and are inspired by the world around us. We have been dedicated to using applied science to improve the quality of life for over half a century. Committed to feed and food safety, Kemin maintains top-of-the-line manufacturing facilities where over 500 specialty ingredients are made for humans and animals in the global feed and food industries, as well as the health, nutrition, and textile markets. We provide product solutions and options to customers in more than 120 countries.
A privately held, family-owned and operated company, Kemin has more than 3,000 global employees including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, Singapore, South Africa and the United States.
Overview:
The Product Manager – Aquaculture is a dynamic regional position responsible for the overall management and marketing strategy for Kemin AquaScience aquaculture products across the Asia-Pacific (APAC) region. Based in Singapore, this role manages the product lifecycle through the creation of strategies and market plans that allow Kemin to grow the sales and profitability of its aquaculture product lines for aqua producers. The Product Manager provides product strategy leadership within the product development process, owns the value proposition from raw material to finished product, drives product cost reduction and ensures product standards, working closely with the APAC commercial, technical services, R&D, operations and global AquaScience teams.
Responsibilities:
Business Growth:
- Maximize market share and gross margin growth for the Kemin AquaScience aquaculture product portfolio across APAC on an annual basis and meet or exceed revenue and gross margin targets for the product category.
- Contribute to key sales projects and support the commercial team in advancing opportunities through each SALT stage.
- Provide marketing expertise, materials, support and education to APAC sales and technical teams, including product training for sales staff, for successful sales outcomes.
- Develop customer strategies with the commercial team, and create and deliver presentations to key feed mills, integrators and distributors at the request of the commercial team.
- Develop and provide input to reports that track and measure key performance indicators.
Strategic Marketing:
- Develop product line strategies and oversee product life cycles, from strategic planning to tactical activities, for aquaculture solutions in Aqua segment across APAC markets.
- Set product and pricing strategy, and work with Sales to set market prices and volume discount schedules that deliver the highest possible long-term market share and profitability.
- Define unique product positioning, matching features and benefits to customer needs to ensure a competitive sales approach.
- Develop and communicate target markets and customer segmentation, and lead the approach to entering new markets and species segments based on market, competitor and customer insights.
- Align regional product strategies with the global Kemin AquaScience platform while adapting to the needs of individual APAC markets.
Value Proposition & Cost Management:
- Own the raw material to finished product value proposition for the aquaculture product portfolio.
- Work closely with Purchasing and Operations to keep raw material costs competitive and obtain low-cost ingredients.
- Partner with Manufacturing and Finance to evaluate ways to reduce product standard costs, and set standard cost targets.
- Work with Technical Services and Research and Development to test and provide product efficacy data for key APAC species and production systems.
Communications:
- In consultation with the marketing staff and the commercial team, develop, publish and communicate the annual marketing plan for assigned products.
- Develop and manage a consistent Kemin brand image across product lines, promotional materials, trade shows and industry events in the region.
- Lead the development of communication plans (positioning, target, tactics) and packaging, localized for key APAC markets.
- Manage advertising and promotion activities, including digital, social media, print and events, to support business objectives.
- Translate research data into product performance updates, technical bulletins, PowerPoint presentations and sales/marketing materials.
Market Intelligence:
- Conduct market analyses to monitor APAC aquaculture markets, competitive products, pricing, sales, market share and marketing activities.
- Track industry, disease and regulatory trends affecting aquaculture customers, and identify emerging opportunities for the portfolio.
- Deploy category knowledge and understanding to the management of product lines.
Innovation:
- Lead and participate on cross-functional product development teams leading to the launch of meaningful new products for the aquaculture segment.
- Participate in the Product Innovation Process through new product concept submissions as well as championing products through the process to launch.
- Partner with Research and Development and Technical Services to further strengthen the product story through research initiatives, customer trials and field studies.
- Effectively manage projects as Project Manager, delivering on timelines, budgets and cross-functional commitments.
Requirements:
- Bachelor's or Master's degree in Aquaculture, Fisheries Science, Animal Science, Animal Nutrition, Fish Nutrition, Veterinary Science or other relevant Life Sciences disciplines.
- A postgraduate qualification in Business Management, Marketing or an MBA would be an added advantage.
- Minimum 3 years of hands-on experience in Product Management, Brand Management or Technical Marketing, preferably in the aquaculture, animal nutrition, feed additives or related industries, with demonstrated experience in product portfolio management, market development and commercial strategy.
- Demonstrated achievement of product sales objectives and financial targets.
- Sound sales and market knowledge of the APAC aquaculture industry; regional or international experience highly desired.
- Understanding fish and shrimp nutrition, health and feed processing, and an ability to understand the technology and products Kemin sells.
- Strong financial skills; especially the ability to understand financial statements and to analytically evaluate and understand product costs, margin, pricing and market share.
- Strong project management, planning and organizing skills, with the ability to manage multiple priorities and cross-functional projects.
- Excellent influencing, negotiation, persuasion and presentation skills; able to communicate ideas effectively with customers, peers and all levels of management.
- Strong teamwork, leadership, people management, networking and interpersonal skills to work effectively in a diverse, multicultural team environment.
- Creative, decisive and accountable, with excellent oral and written communication, problem solving, critical thinking and crisis management skills.
- Must have a solid understanding of and adherence to the Servant Leadership philosophy, with demonstrated integrity and honesty in all aspects.
- Willingness to travel up to 10–15% of the time, within APAC and internationally, as warranted.
