The posting
Marketing Strategy Lead
Role Purpose
The Marketing Strategy Lead supports the development and execution of marketing strategies and initiatives that strengthen the company’s brand, market presence, stakeholder relationships, and business objectives.
The role works closely with the Director of Brand and Communications, senior management, Sales, and cross-functional teams to identify opportunities, develop strategic initiatives, manage key relationships, and translate marketing priorities into effective execution.
The role operates beyond day-to-day coordination, with greater ownership of strategy, strategic projects, stakeholder relationships, market opportunities, and business-aligned marketing initiatives.
1. Marketing Strategy & Planning
- Work closely with the Director of Brand and Communications to develop and execute marketing strategies aligned with company priorities and business objectives.
- Translate business priorities and market opportunities into actionable marketing initiatives, projects, and programs.
- Provide strategic recommendations based on market insights, stakeholder feedback, business needs, and emerging opportunities.
- Identify opportunities to strengthen brand visibility, positioning, relationships, and presence in relevant markets.
- Support marketing planning, prioritization, and resource allocation based on business value and impact.
- Maintain awareness of relevant market developments, industry activities, business organizations, and emerging opportunities.
- Provide market insights and recommendations that inform marketing priorities and broader business objectives.
- Identify potential risks, challenges, and gaps and recommend practical solutions to support effective execution.
- Support the department head in establishing and communicating marketing priorities across relevant teams.
2. Strategic Projects & Initiatives
- Take ownership of assigned strategic marketing projects from planning through execution, evaluation, and reporting.
- Lead launches, activations, campaigns, corporate activities, market engagements, and other priority initiatives.
- Develop project plans, timelines, requirements, stakeholder responsibilities, and execution approaches.
- Coordinate multiple teams and stakeholders to ensure projects remain aligned with objectives and timelines.
- Monitor project progress, address risks, and resolve issues that may affect delivery.
- Make informed recommendations and take appropriate action to keep projects moving.
- Evaluate project outcomes and identify opportunities to improve future initiatives.
- Support projects beyond traditional marketing activities where Marketing can contribute to broader business priorities.
- Identify opportunities to connect marketing initiatives with client relationships, business opportunities, brand visibility, and long-term growth.
3. Cross-Functional Marketing Collaboration
- Work closely with the Creative Head, Social Media Manager, Content Writer, and other marketing functions to translate strategy into effective marketing outputs.
- Provide project context, objectives, timelines, requirements, and direction to relevant marketing teams.
- Collaborate across campaigns, content, social media, presentations, activations, marketing materials, and other deliverables.
- Ensure marketing functions are aligned on objectives, messaging, priorities, and timelines.
- Help prioritize marketing requests based on business needs and available resources.
- Provide feedback and recommendations to improve the quality and effectiveness of marketing outputs.
- Act as a bridge between strategy and execution to ensure teams are working toward shared outcomes.
- Identify and recommend improvements to marketing processes, coordination, and ways of working.
4. Stakeholder & Executive Management
- Develop and maintain strong working relationships with senior management, Executive Assistants, Sales, Finance, Procurement, Operations, and other internal stakeholders.
- Coordinate with Executive Assistants and relevant teams on executive participation, schedules, requirements, and engagements.
- Work closely with Sales and other business teams to align marketing initiatives with client engagement and business development priorities.
- Maintain strong relationships with landlords, property and building management teams, particularly where these relationships support company activities, site initiatives, or business opportunities.
- Serve as a key liaison between Marketing and other internal teams to ensure effective communication and execution.
- Represent Marketing in relevant internal and external discussions.
- Support the department head in resolving cross-functional or stakeholder-related challenges.
- Build credibility and trust through consistent communication, follow-through, and delivery.
5. External Relations, Partnerships & Networks
- Develop and maintain relationships with Chambers of Commerce, industry associations, business organizations, professional groups, and other relevant networks.
- Identify external organizations, partners, sponsors, vendors, and business contacts that can create value and opportunities for the company.
- Explore and develop opportunities for collaborations, sponsorships, strategic engagements, and mutually beneficial arrangements.
- Represent the company in relevant industry, business, local, and international engagements.
- Maintain an understanding of the company’s external network and identify opportunities to strengthen relationships and market presence.
- Ensure external relationships are professionally managed and aligned with company objectives.
6. Budget, Vendor & Resource Management
- Manage budgets, expenses, vendor costs, sponsorships, and resources for assigned marketing projects and initiatives.
- Monitor project costs and provide regular budget updates to the department head.
- Coordinate with Procurement and Finance on vendor and project requirements.
- Negotiate vendor rates, sponsorship costs, partnership arrangements, and other project-related expenses within approved parameters.
- Track sponsorships, exchange arrangements, partnership value, and other commercial arrangements.
- Identify opportunities to maximize resources while maintaining project quality and objectives.
- Ensure assigned projects are delivered within approved budgets and timelines.
7. Performance Tracking, Reporting & Business Impact
- Establish and maintain tracking for relevant marketing initiatives and projects.
- Monitor leads, engagement, attendance, project outcomes, partnership deliverables, expenses, and other relevant results.
- Prepare project reports and presentations for the department head and relevant stakeholders.
- Evaluate whether initiatives achieved their intended objectives and delivered business value.
- Provide recommendations based on performance, stakeholder feedback, market insights, and lessons learned.
- Maintain organized records of projects, partnerships, expenses, deliverables, and outcomes.
- Use performance information to support future planning, prioritization, and decision-making.
- Support initiatives that contribute to client relationships, business opportunities, brand visibility, and long-term growth.
8. Team Leadership & Development
- Provide direction and support to team members involved in marketing projects, initiatives, and external engagements.
- Lead team members during major projects, launches, activities, and engagements by setting priorities and coordinating responsibilities.
- Monitor deliverables and support team members in resolving project challenges.
- Communicate team priorities, challenges, and resource requirements to the department head.
- Identify opportunities to improve team processes, coordination, efficiency, and ways of working across marketing functions.
- Contribute to team development through guidance, feedback, and exposure to strategic projects.
- You’ll be interacting with key players such as C-level executives from enterprise-level organizations which can expand your skills and network.
- Making sound decision-making and flexibility to ensure team dynamics and productivity.
- Hybrid work setup
- Competitive salary and benefits
- HMO + free dependent
- Access to KMC's exclusive pantry (MadMax Coffee, Fresh Fridge)
- Diverse learning & growth opportunities
- Accessible Cloud HR platform (Sprout)
- Above standard leaves
- Supports the Director of Growth Marketing (Workspaces) in marketing strategy, planning, and execution.
- Leads and coordinate strategic marketing projects, site launches, activations, corporate activities, and other priority initiatives.
- Works closely with the Creative Head, Social Media Manager, Content Writer, and other marketing team members to translate strategies into campaigns, content, and marketing activities.
- Maintains strong working relationships with senior management, Executive Assistants, Sales, Procurement, Finance, Operations, and other internal teams.
- Builds and maintain relationships with landlords, property and building management teams, business partners, vendors, and external stakeholders.
- Develops and manages relationships with Chambers of Commerce, industry associations, business organizations, professional groups, and other external networks.
- Identifies opportunities for partnerships, sponsorships, collaborations, events, and industry engagements that can support the company’s brand and business objectives.
- Coordinates with vendors and external suppliers, including negotiation of rates, sponsorships, event requirements, and other commercial arrangements.
- Manages and tracks project budgets, expenses, vendor costs, sponsorships, and partnership value, and report these to the department head.
- Tracks leads, event outcomes, engagement, partnership deliverables, and other project results.
- Leads and coordinates team members supporting projects, activities, and external engagements.
- Supports PR, campaigns, content, social media, and other marketing requirements across the business.
- Acts as a liaison between Marketing, Sales, senior management, and other internal teams to move projects and requests forward.
- Identifies potential bottlenecks, recommend solutions, and take action to keep projects and initiatives moving.
- Provides recommendations and strategic input to the department head based on market opportunities, stakeholder relationships, and business needs.
Marketing Strategy Lead
Role Purpose
The Marketing Strategy Lead supports the development and execution of marketing strategies and initiatives that strengthen the company’s brand, market presence, stakeholder relationships, and business objectives.
The role works closely with the Director of Brand and Communications, senior management, Sales, and cross-functional teams to identify opportunities, develop strategic initiatives, manage key relationships, and translate marketing priorities into effective execution.
The role operates beyond day-to-day coordination, with greater ownership of strategy, strategic projects, stakeholder relationships, market opportunities, and business-aligned marketing initiatives.
1. Marketing Strategy & Planning
- Work closely with the Director of Brand and Communications to develop and execute marketing strategies aligned with company priorities and business objectives.
- Translate business priorities and market opportunities into actionable marketing initiatives, projects, and programs.
- Provide strategic recommendations based on market insights, stakeholder feedback, business needs, and emerging opportunities.
- Identify opportunities to strengthen brand visibility, positioning, relationships, and presence in relevant markets.
- Support marketing planning, prioritization, and resource allocation based on business value and impact.
- Maintain awareness of relevant market developments, industry activities, business organizations, and emerging opportunities.
- Provide market insights and recommendations that inform marketing priorities and broader business objectives.
- Identify potential risks, challenges, and gaps and recommend practical solutions to support effective execution.
- Support the department head in establishing and communicating marketing priorities across relevant teams.
2. Strategic Projects & Initiatives
- Take ownership of assigned strategic marketing projects from planning through execution, evaluation, and reporting.
- Lead launches, activations, campaigns, corporate activities, market engagements, and other priority initiatives.
- Develop project plans, timelines, requirements, stakeholder responsibilities, and execution approaches.
- Coordinate multiple teams and stakeholders to ensure projects remain aligned with objectives and timelines.
- Monitor project progress, address risks, and resolve issues that may affect delivery.
- Make informed recommendations and take appropriate action to keep projects moving.
- Evaluate project outcomes and identify opportunities to improve future initiatives.
- Support projects beyond traditional marketing activities where Marketing can contribute to broader business priorities.
- Identify opportunities to connect marketing initiatives with client relationships, business opportunities, brand visibility, and long-term growth.
3. Cross-Functional Marketing Collaboration
- Work closely with the Creative Head, Social Media Manager, Content Writer, and other marketing functions to translate strategy into effective marketing outputs.
- Provide project context, objectives, timelines, requirements, and direction to relevant marketing teams.
- Collaborate across campaigns, content, social media, presentations, activations, marketing materials, and other deliverables.
- Ensure marketing functions are aligned on objectives, messaging, priorities, and timelines.
- Help prioritize marketing requests based on business needs and available resources.
- Provide feedback and recommendations to improve the quality and effectiveness of marketing outputs.
- Act as a bridge between strategy and execution to ensure teams are working toward shared outcomes.
- Identify and recommend improvements to marketing processes, coordination, and ways of working.
4. Stakeholder & Executive Management
- Develop and maintain strong working relationships with senior management, Executive Assistants, Sales, Finance, Procurement, Operations, and other internal stakeholders.
- Coordinate with Executive Assistants and relevant teams on executive participation, schedules, requirements, and engagements.
- Work closely with Sales and other business teams to align marketing initiatives with client engagement and business development priorities.
- Maintain strong relationships with landlords, property and building management teams, particularly where these relationships support company activities, site initiatives, or business opportunities.
- Serve as a key liaison between Marketing and other internal teams to ensure effective communication and execution.
- Represent Marketing in relevant internal and external discussions.
- Support the department head in resolving cross-functional or stakeholder-related challenges.
- Build credibility and trust through consistent communication, follow-through, and delivery.
5. External Relations, Partnerships & Networks
- Develop and maintain relationships with Chambers of Commerce, industry associations, business organizations, professional groups, and other relevant networks.
- Identify external organizations, partners, sponsors, vendors, and business contacts that can create value and opportunities for the company.
- Explore and develop opportunities for collaborations, sponsorships, strategic engagements, and mutually beneficial arrangements.
- Represent the company in relevant industry, business, local, and international engagements.
- Maintain an understanding of the company’s external network and identify opportunities to strengthen relationships and market presence.
- Ensure external relationships are professionally managed and aligned with company objectives.
6. Budget, Vendor & Resource Management
- Manage budgets, expenses, vendor costs, sponsorships, and resources for assigned marketing projects and initiatives.
- Monitor project costs and provide regular budget updates to the department head.
- Coordinate with Procurement and Finance on vendor and project requirements.
- Negotiate vendor rates, sponsorship costs, partnership arrangements, and other project-related expenses within approved parameters.
- Track sponsorships, exchange arrangements, partnership value, and other commercial arrangements.
- Identify opportunities to maximize resources while maintaining project quality and objectives.
- Ensure assigned projects are delivered within approved budgets and timelines.
7. Performance Tracking, Reporting & Business Impact
- Establish and maintain tracking for relevant marketing initiatives and projects.
- Monitor leads, engagement, attendance, project outcomes, partnership deliverables, expenses, and other relevant results.
- Prepare project reports and presentations for the department head and relevant stakeholders.
- Evaluate whether initiatives achieved their intended objectives and delivered business value.
- Provide recommendations based on performance, stakeholder feedback, market insights, and lessons learned.
- Maintain organized records of projects, partnerships, expenses, deliverables, and outcomes.
- Use performance information to support future planning, prioritization, and decision-making.
- Support initiatives that contribute to client relationships, business opportunities, brand visibility, and long-term growth.
8. Team Leadership & Development
- Provide direction and support to team members involved in marketing projects, initiatives, and external engagements.
- Lead team members during major projects, launches, activities, and engagements by setting priorities and coordinating responsibilities.
- Monitor deliverables and support team members in resolving project challenges.
- Communicate team priorities, challenges, and resource requirements to the department head.
- Identify opportunities to improve team processes, coordination, efficiency, and ways of working across marketing functions.
- Contribute to team development through guidance, feedback, and exposure to strategic projects.
Marketing Strategy Lead
Role Purpose
The Marketing Strategy Lead supports the development and execution of marketing strategies and initiatives that strengthen the company’s brand, market presence, stakeholder relationships, and business objectives.
The role works closely with the Director of Brand and Communications, senior management, Sales, and cross-functional teams to identify opportunities, develop strategic initiatives, manage key relationships, and translate marketing priorities into effective execution.
The role operates beyond day-to-day coordination, with greater ownership of strategy, strategic projects, stakeholder relationships, market opportunities, and business-aligned marketing initiatives.
1. Marketing Strategy & Planning
- Work closely with the Director of Brand and Communications to develop and execute marketing strategies aligned with company priorities and business objectives.
- Translate business priorities and market opportunities into actionable marketing initiatives, projects, and programs.
- Provide strategic recommendations based on market insights, stakeholder feedback, business needs, and emerging opportunities.
- Identify opportunities to strengthen brand visibility, positioning, relationships, and presence in relevant markets.
- Support marketing planning, prioritization, and resource allocation based on business value and impact.
- Maintain awareness of relevant market developments, industry activities, business organizations, and emerging opportunities.
- Provide market insights and recommendations that inform marketing priorities and broader business objectives.
- Identify potential risks, challenges, and gaps and recommend practical solutions to support effective execution.
- Support the department head in establishing and communicating marketing priorities across relevant teams.
2. Strategic Projects & Initiatives
- Take ownership of assigned strategic marketing projects from planning through execution, evaluation, and reporting.
- Lead launches, activations, campaigns, corporate activities, market engagements, and other priority initiatives.
- Develop project plans, timelines, requirements, stakeholder responsibilities, and execution approaches.
- Coordinate multiple teams and stakeholders to ensure projects remain aligned with objectives and timelines.
- Monitor project progress, address risks, and resolve issues that may affect delivery.
- Make informed recommendations and take appropriate action to keep projects moving.
- Evaluate project outcomes and identify opportunities to improve future initiatives.
- Support projects beyond traditional marketing activities where Marketing can contribute to broader business priorities.
- Identify opportunities to connect marketing initiatives with client relationships, business opportunities, brand visibility, and long-term growth.
3. Cross-Functional Marketing Collaboration
- Work closely with the Creative Head, Social Media Manager, Content Writer, and other marketing functions to translate strategy into effective marketing outputs.
- Provide project context, objectives, timelines, requirements, and direction to relevant marketing teams.
- Collaborate across campaigns, content, social media, presentations, activations, marketing materials, and other deliverables.
- Ensure marketing functions are aligned on objectives, messaging, priorities, and timelines.
- Help prioritize marketing requests based on business needs and available resources.
- Provide feedback and recommendations to improve the quality and effectiveness of marketing outputs.
- Act as a bridge between strategy and execution to ensure teams are working toward shared outcomes.
- Identify and recommend improvements to marketing processes, coordination, and ways of working.
4. Stakeholder & Executive Management
- Develop and maintain strong working relationships with senior management, Executive Assistants, Sales, Finance, Procurement, Operations, and other internal stakeholders.
- Coordinate with Executive Assistants and relevant teams on executive participation, schedules, requirements, and engagements.
- Work closely with Sales and other business teams to align marketing initiatives with client engagement and business development priorities.
- Maintain strong relationships with landlords, property and building management teams, particularly where these relationships support company activities, site initiatives, or business opportunities.
- Serve as a key liaison between Marketing and other internal teams to ensure effective communication and execution.
- Represent Marketing in relevant internal and external discussions.
- Support the department head in resolving cross-functional or stakeholder-related challenges.
- Build credibility and trust through consistent communication, follow-through, and delivery.
5. External Relations, Partnerships & Networks
- Develop and maintain relationships with Chambers of Commerce, industry associations, business organizations, professional groups, and other relevant networks.
- Identify external organizations, partners, sponsors, vendors, and business contacts that can create value and opportunities for the company.
- Explore and develop opportunities for collaborations, sponsorships, strategic engagements, and mutually beneficial arrangements.
- Represent the company in relevant industry, business, local, and international engagements.
- Maintain an understanding of the company’s external network and identify opportunities to strengthen relationships and market presence.
- Ensure external relationships are professionally managed and aligned with company objectives.
6. Budget, Vendor & Resource Management
- Manage budgets, expenses, vendor costs, sponsorships, and resources for assigned marketing projects and initiatives.
- Monitor project costs and provide regular budget updates to the department head.
- Coordinate with Procurement and Finance on vendor and project requirements.
- Negotiate vendor rates, sponsorship costs, partnership arrangements, and other project-related expenses within approved parameters.
- Track sponsorships, exchange arrangements, partnership value, and other commercial arrangements.
- Identify opportunities to maximize resources while maintaining project quality and objectives.
- Ensure assigned projects are delivered within approved budgets and timelines.
7. Performance Tracking, Reporting & Business Impact
- Establish and maintain tracking for relevant marketing initiatives and projects.
- Monitor leads, engagement, attendance, project outcomes, partnership deliverables, expenses, and other relevant results.
- Prepare project reports and presentations for the department head and relevant stakeholders.
- Evaluate whether initiatives achieved their intended objectives and delivered business value.
- Provide recommendations based on performance, stakeholder feedback, market insights, and lessons learned.
- Maintain organized records of projects, partnerships, expenses, deliverables, and outcomes.
- Use performance information to support future planning, prioritization, and decision-making.
- Support initiatives that contribute to client relationships, business opportunities, brand visibility, and long-term growth.
8. Team Leadership & Development
- Provide direction and support to team members involved in marketing projects, initiatives, and external engagements.
- Lead team members during major projects, launches, activities, and engagements by setting priorities and coordinating responsibilities.
- Monitor deliverables and support team members in resolving project challenges.
- Communicate team priorities, challenges, and resource requirements to the department head.
- Identify opportunities to improve team processes, coordination, efficiency, and ways of working across marketing functions.
- Contribute to team development through guidance, feedback, and exposure to strategic projects.
