The posting
Our client is a leading U.S.-based direct-to-consumer (DTC) fashion ecommerce company focused on creating exceptional shopping experiences through data-driven marketing and compelling storytelling.
As a Senior Copywriter & Content Strategist, you’ll play a key role in shaping high-performing marketing campaigns across landing pages, email, paid social, product detail pages (PDPs), and other ecommerce channels. You’ll combine strategic thinking, customer insight, and AI-assisted workflows to create persuasive, conversion-focused copy that drives business results while maintaining a consistent brand voice.
You’ll join a collaborative Creative and Marketing team that values ownership, innovation, continuous testing, and performance. This is an opportunity to work closely with cross-functional leaders, influence messaging strategy, mentor other writers as the team grows, and make a measurable impact in a fast-paced ecommerce environment.
- Work directly with a leading U.S.-based direct-to-consumer fashion ecommerce brand.
- High-impact role with direct exposure to Creative and Marketing leadership.
- Opportunity to own high-visibility campaigns and influence brand messaging strategy.
- Work with cutting-edge AI tools and help shape AI-assisted content workflows.
- Fast-paced, low-bureaucracy environment where great ideas can quickly become reality.
- Opportunity to mentor and help grow a content team as the business scales.
- Collaborate with experienced cross-functional teams across Creative, Marketing, Ecommerce, and Merchandising.
- Performance-driven culture where impact and results matter more than tenure.
- Continuous opportunities to experiment, A/B test, learn, and improve through real performance data.
- Be part of a company passionate about fashion, ecommerce, innovation, and creating exceptional customer experiences.
- Creating high-converting copy for landing pages, email campaigns, Meta paid ads, product detail pages (PDPs), social media, and other ecommerce marketing channels.
- Developing audience-specific messaging strategies that drive customer acquisition, conversion, retention, and reactivation.
- Using performance data and A/B testing insights to continuously optimize copy and improve marketing results.
- Leveraging AI tools to accelerate ideation, drafting, and content iteration while maintaining ownership of strategy, brand voice, and final quality.
- Partnering with Creative, Marketing, and Ecommerce teams to deliver compelling campaigns aligned with business objectives.
- Maintaining and evolving the company’s brand voice across all customer touchpoints.
- Reviewing, editing, and providing guidance on copy produced by other contributors to ensure consistency and quality.
- Managing multiple content projects, meeting deadlines, and maintaining organized documentation and project tracking.
- Researching fashion trends, customer behavior, and market insights to inform messaging and campaign strategies.
- Supporting content standards, mentoring team members as needed, and contributing to the continuous improvement of content and AI-assisted workflows.
- Senior-level direct-response copywriting experience for DTC or ecommerce brands.
- Strong portfolio showcasing landing pages, email marketing, Meta paid ads, and product detail page (PDP) copy.
- Excellent understanding of customer psychology, audience segmentation, and persuasive messaging.
- Ability to write for different customer lifecycle stages, including acquisition, conversion, retention, and reactivation.
- Proven ability to use performance data, A/B testing, and marketing metrics to optimize copy.
- Proficiency with AI writing tools to support ideation, drafting, and content optimization while maintaining brand voice and quality.
- Exceptional writing, editing, proofreading, grammar, and attention to detail.
- Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
- Experience collaborating with cross-functional teams in a fast-paced environment.
- Ability to work independently, exercise sound editorial judgment, and deliver high-quality work with minimal supervision.
- Experience writing for subscription-based ecommerce or fashion retail brands.
- Familiarity with SEO best practices and content optimization.
- Experience creating copy for additional performance marketing channels such as TikTok, Google Ads, or other digital advertising platforms.
- Basic understanding of ecommerce merchandising, product naming, and online retail best practices.
- Experience writing scripts or content for short-form video.
- Familiarity with AI image generation tools and creative AI workflows.
- Previous experience mentoring, training, or reviewing the work of other writers.
- Experience building or scaling a content team.
- Strong interest in fashion, apparel, and consumer trends.
- Willingness to continuously learn new AI tools, marketing technologies, and ecommerce best practices.
