The posting
The Marketing and Communications Lead will own how Rellatrix is positioned and represented in the public market. As the company’s first dedicated marketing hire, this role will be responsible for building the Rellatrix brand, shaping the narrative around robot teleoperation, and establishing the Philippines as a key talent hub for the emerging industry.
On the category side, the role will build the story of robot teleoperation from the ground up—educating the market on what we do, differentiating Rellatrix from traditional BPO or call-center models, and establishing a clear and compelling narrative around the future of human-robot interaction.
On the talent side, the role will treat recruitment as a marketing challenge. With Rellatrix scaling toward thousands of Robot Operators, the Lead will develop campaigns and communications that build awareness, attract qualified talent, strengthen employer brand, and reduce reliance on manual candidate sourcing.
As the first dedicated marketing hire, the successful candidate is expected to build and execute before building a team. This means being comfortable developing strategy while also writing the copy, launching campaigns, creating content, managing channels, measuring results, and working directly with internal stakeholders and external partners.
The ideal candidate is a strategic communicator who is equally comfortable thinking big, building from scratch, and getting the work done.
- Health Insurance/HMO
- Enjoy unlimited MadMax Coffee
- Diverse learning & growth opportunities
- Accessible Cloud HR platform (Sprout)
- Above standard leaves
1. Category Building and Thought Leaderhip
- Develop and own Rellatrix’s external narrative around robot teleoperation, human-robot interaction, and the future of Philippine IT-BPM.
- Define and shape the emerging robot teleoperation category, positioning Rellatrix as a credible leader and key player in the industry (innovation)
- Develop messaging that clearly differentiates Rellatrix from traditional BPO and call-center models.
- Edit executive communications, including op-editorial, LinkedIn articles, speeches, and other thought-leadership materials.
- Build and maintain relationships with Philippine business, technology, and industry media.
- Develop relationships with relevant industry and technology organizations, including IBPAP, PEZA, local ICT councils, and other industry bodies.
- Identify and represent Rellatrix at relevant industry events, conferences, and forums, ensuring we show up where it matters.
2. Employer Brand & Recruitment Marketing
- Partner closely with Talent Acquisition to translate hiring requirements into targeted recruitment campaigns across different markets, communities, campuses, and provinces.
- Build and strengthen the Rellatrix employer brand through authentic and compelling stories about our people, career opportunities, culture, employee experiences, and career progression.
- Develop content such as day-in-the-life features, employee stories, career journeys, site stories, recruitment campaigns, and employee-generated content.
- Own careers-page messaging and conversion, job advertisement quality, recruitment campaign content, and employer review platform presence.
- Measure recruitment marketing effectiveness through reach and engagement, career-site and job-post traffic, applicant generation, campaign conversion rates, and source contribution.
3. Channels, Content & Production
- Own Rellatrix’s social media presence end to end, with LinkedIn as the primary corporate channel, and Facebook, TikTok, and Instagram as key recruitment and employer-brand channels.
- Own the Rellatrix website, including messaging, content structure, updates, SEO, and overall user experience.
- Build and manage a content engine that covers strategy, creative briefs, content development, shoots, editing, publishing, and content calendar management.
- Produce content directly when needed and work with freelancers, agencies, creators, or internal teams as the business scales.
- Establish clear content standards and ensure consistency across all external channels.
- Use data to continuously improve channel and campaign performance.
- Report on meaningful business outcomes, including reach, engagement, applicant volume, source quality, conversion.
4. Corporate Communications & Risk Management
- Own Rellatrix’s external communications standards and ensure that all public-facing content reflects the company’s positioning, values, and business objectives.
- Understand and operate within the confidentiality and security requirements of a business working with proprietary technology and customer information.
- Build compelling public narratives while exercising sound judgment around what can and cannot be shared, photographed, filmed, published, or geotagged.
- Own the approval workflow for external communications and ensure appropriate stakeholders are engaged before publication.
- Develop and maintain crisis and incident communications protocols to ensure Rellatrix is prepared to respond quickly and appropriately when issues arise.
- Act as a communications partner to leadership, People & Culture, Talent Acquisition, Operations, and other teams when external messaging is required.
5. Build the Function
- Serve as the first dedicated Marketing and Communications hire, establishing the function, structure, and foundational capabilities from the ground up.
- Develop and implement the Marketing and Communications strategy, operating rhythm, processes, tools, governance, and reporting framework.
- Create and maintain a comprehensive Marketing and Communications Playbook that documents the function’s strategies, standards, processes, workflows, brand guidelines, content practices, campaign execution, communication protocols, and measurement frameworks.
- Be highly hands-on in the early stage of the function, personally driving strategy, content, campaigns, internal and external communications, and day-to-day execution before building and managing a team.
- Establish clear ways of working, templates, workflows, and repeatable processes that enable consistency and scalability as the organization grows.
- Identify when additional capabilities, agencies, freelancers, or full-time team members are required, and help design, build, and scale the Marketing and Communications team accordingly.
- Establish a scalable Marketing and Communications model that can support Rellatrix’s rapid growth, evolving business needs, and long-term brand development.
- 8-10 years of experience in marketing, communications, corporate communications, or a related field, with meaningful experience in a startup or high-growth/scale-up environment.
- Demonstrated ability to operate in an environment where you have had to build from the ground up—working with limited resources, minimal team support, and no established playbook.
- Proven experience owning B2B social media and communications channels, particularly LinkedIn, with measurable results and the ability to clearly articulate your strategy, execution, and impact.
- Excellent written communication skills with the ability to write clear, compelling, and credible content for different audiences. Strong writing ability will be a key part of the selection process.
- Strong understanding of the Philippine media and digital landscape, including audience behavior and content trends across Facebook, TikTok, Instagram, LinkedIn, and other relevant platforms.
- Working knowledge of performance marketing, including campaign setup, budget allocation, audience targeting, attribution, performance analysis, and campaign optimization.
- Strong judgment and discretion when handling confidential, proprietary, and sensitive company or customer information.
- Ability to work independently, prioritize competing demands, and move effectively between strategy and hands-on execution.
- Strong stakeholder management and communication skills, with the ability to work effectively with executives, People & Culture, Talent Acquisition, Operations, and external partners
- Additional relevant knowledge or experience related to the above requirements will be considered an advantage.
