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Open nowPosted 10 hours ago

用户策略运营(C端拉新)

leoao-inc/index140 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now用户策略运营(C端拉新)leoao-inc/index · Hangzhou, Zhejiang, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. leoao-inc/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 10 hours ago

leoao-inc/index median: 1 days open

The posting

【岗位核心解决问题】 围绕用户全生命周期,负责多品牌拉新与召回、线下到店业务的留存与复购,持续提升平台用户活跃与规模;针对现有用户运营的工具与权益体系,回答 "哪张卡该给谁、何时给、用什么权益、花多少成本换多少续费",并算清每个策略带来的真实增量。 【岗位职责】 1、负责乐刻健身会员卡GMV目标,通过产品矩阵与产品组合优化、用户全生命周期管理等,搭建乐刻会员卡增长模型,并形成可复用的经营策略与工具体系 2、用户运营:洞察目标用户特征与场景需求,针对不同人群,通过补贴、营销等抓手输出差异化策略,实现拉新、留存、提频。并协同产品、算法,推进人补等智能化策略的落地,提升运营效率。 3、建立常态化的市场与竞品监测机制:持续跟踪同业及跨界玩家的卡种结构、价格带、权益组合、促销节奏与新兴业态(社区健身房、24 小时自助、线上健身内容、企业团课等),输出可读的市场变化与机会判断,基于洞察设计卡种与产品方案:明确新卡种的目标人群、权益包、价格带、与预期经济模型(用户数、GMV、续费率、LTV等),推动立项、定价评审与上线,并对上线后的实际表现负责。 4、独立设计 A/B 测试或对照组实验,明确样本、周期、成功指标与止损线,定期产出策略复盘,沉淀可复用的策略库和失效边界。

【任职要求】 1、5 年以上策略运营 / 增长运营 / 商业分析经验,有独立负责过一条业务链路的完整闭环(从定目标到拿结果)优先。 2、数据能力扎实:熟练使用 SQL / Excel/BI 工具;能定义及分析问题。 3、有实验思维:理解 A/B 测试、对照组、统计显著性的基本逻辑。 4、强推动力与落地能力:能把策略写成别人看得懂、执行得了的方案,并跟到一线。 5、组织协同能力:能协同产研、数据、城市用增、城市长等,落地策略方案 6、有实体业务经验为加分项;连锁零售、餐饮、健身、教育等线下履约业态优先(不强求) 7、有从 0 到 1 搭建过指标体系或策略中台的经验。

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