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Open nowPosted 334 days ago

品牌营销（团课方向）

leoao-inc/index139 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now品牌营销（团课方向）leoao-inc/index · Hangzhou, Zhejiang, Chinese Mainland

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. leoao-inc/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 334 days ago

leoao-inc/index median: 1 days open

The posting

岗位归属乐刻健身商家事业部-团课团队-团课中台。负责团课业务市场营销，通过对团课课程价值的精准传播与高效的市场策略，大规模触达并转化“团课潜在用户”，将他们吸引至乐刻门店体验，并最终推动其成为乐刻会员，直接对新增会员数量及团课口碑负责。

【核心职责】 1. 市场洞察与策略制定：深入分析健身团课市场趋势、用户画像及竞争对手动态，明确乐刻团课的差异化竞争优势。基于洞察制定明确课落地品牌营销传播计划 2. 内容营销与价值传递：主导策划并执行乐刻团课的“价值宣传”体系，将课程的专业性、趣味性、新人友好。以及优质教练等核心竞争力等抽象价值，转化为能打动目标用户的内容（如：短视频系列、教练IP打造、用户成功故事、课程深度解读等） 3. 管理社交媒体矩阵（如小红书、抖音、大众点评、视频号等），产出高质量、高互动的内容，提升“乐刻团课”的品牌声量与用户心智占有率 4. 增长活动与渠道拓展：策划并执行以“拉新体验”为核心的线上线下一体化增长活动，并设计高效的转化路径 5. 探索并管理新的增长渠道，包括但不限于潮流品牌、公司企业等进行异业合作，实现精准用户的交叉引流 6. 内部协同与赋能：与门店运营、教练团队紧密协作，确保线上宣传与线下体验的无缝衔接，共同提升用户体验与转化效率。

【任职要求】 1. 本科及以上学历，3-5年以上用户增长、内容营销或品牌市场相关工作经验，有知名互联网公司、消费品或健身行业背景者优先 2. 精通主流社交平台（特别是小红书、抖音）的内容玩法与流量逻辑，有从0到1的内容搭建或成功增长案例者尤佳 3. 具备强大的数据分析能力，能熟练使用数据工具指导决策，是结果导向的“增长黑客” 4. 对健身行业，特别是团课有高度的热情和认知，你最好是团课的参与者或爱好者，能深刻理解用户痛点与爽点

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