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Open nowPosted 122 days ago

Lead Generation Specialist (B2C)

LiaHia13 open roles

Pay
$12,000 – $40,000 a yearly
Where
Atlanta, GA
Work mode
Hybrid
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Your applicationOpen nowLead Generation Specialist (B2C)LiaHia · Atlanta, GA

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The clock on this job

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Share of postings closed within
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  2. 4.3%3 days
  3. 11.3%7 days
  4. 17.6%14 days
  5. 34.3%30 days
  6. 43.5%60 days
This job: posted 122 days ago

The posting

About the Role

We are seeking a motivated Lead Generation Specialist (B2C) to identify, engage, and qualify potential customers for our products/services. In this role, you will play a key part in driving growth by generating high-quality leads through outbound and inbound channels and supporting the sales pipeline.

  • Key Responsibilities
  • Research and identify potential B2C customers through various channels (online platforms, databases, social media, etc.)
  • Generate and qualify leads based on defined criteria
  • Conduct initial outreach via phone, email, SMS, or social media messaging
  • Maintain and update lead information in the CRM system
  • Nurture leads and move them through the sales funnel
  • Collaborate with sales and marketing teams to optimize lead quality and conversion
  • Track and report on lead generation performance metrics
  • Continuously test and improve outreach strategies and messaging

Requirements

  • 1–3 years of experience in lead generation, sales, telemarketing, or customer outreach (B2C preferred)
  • Strong communication and interpersonal skills
  • Comfortable with outbound calling and digital outreach
  • Experience using CRM tools (e.g., Salesforce, HubSpot, or similar)
  • Ability to work independently and meet targets
  • Strong organizational and follow-up skills
  • Basic understanding of sales funnels and customer journey

Preferred Qualifications

  • Experience in high-volume outreach environments
  • Familiarity with social media prospecting (Facebook, Instagram, LinkedIn, etc.)
  • Background in sales, marketing, or customer service
  • Experience working with KPIs such as conversion rate, lead quality, and appointment setting

What We Offer

  • Competitive base pay + performance incentives/bonuses
  • Training and development opportunities
  • Growth potential within sales or marketing teams
  • Flexible work arrangements (if applicable)
  • Supportive and performance-driven team environment

Success in This Role Looks Like Consistently generating qualified leads that convert into customers Meeting or exceeding monthly outreach and conversion targets Maintaining accurate and up-to-date CRM records Improving lead quality over time through smarter targeting and messaging

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