Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 30 days ago

Director, Product Marketing

Libbey18 open roles

Where
300 Madison Ave, Toledo, OH 43604, USA
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Product MarketingLibbey · 300 Madison Ave, Toledo, OH 43604, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Libbey's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 30 days ago

The posting

OVERVIEW The Director, Product Marketing is responsible for shaping and executing product and category marketing strategies that drive profitable growth across Libbey’s portfolio. This role serves as the bridge between customer needs, market insights, innovation, and commercial execution, ensuring our products are positioned to win in the marketplace.The Director, Product Marketing leads the development of category strategies, go-to-market plans, product launches, and portfolio optimization efforts while partnering closely with Sales, Brand Marketing, Insights, Operations, Supply Chain, and Finance. Success in this role requires strong commercial acumen, strategic thinking, cross-functional leadership, and a passion for delivering value to customers and end users. RESPONSIBILITIES Product Marketing & Category Strategy

Develop and execute category and product marketing strategies aligned to business objectives and growth priorities. Translate customer, consumer, and market insights into actionable strategies that drive demand and portfolio performance. Identify market opportunities, competitive trends, and emerging customer needs to inform product and commercialization decisions. Partner with commercial teams to develop annual and long-range category growth strategies.

Commercialization & Go-to-Market Leadership

Lead go-to-market strategies for new product launches, product line extensions, and portfolio initiatives. Develop compelling product positioning, messaging, value propositions, and commercialization plans. Partner with Sales and Channel Marketing to create tools, programs, and customer-facing materials that support successful execution. Monitor launch performance and incorporate learnings into future commercialization efforts.

Portfolio Performance & Lifecycle Management

Monitor portfolio health and performance across key categories. Lead product lifecycle initiatives, including product enhancements, portfolio optimization, SKU rationalization, and assortment recommendations. Evaluate business opportunities and make recommendations based on customer demand, growth potential, profitability, and strategic alignment. Support regular portfolio reviews and performance reporting.

Customer & Market Insights

Leverage customer, consumer, competitive, and industry insights to inform business decisions. Partner with Insights and Commercial teams to identify unmet needs and growth opportunities. Use data and analytics to guide category strategies, marketing investments, and product decisions.

Cross-Functional Leadership

Partner closely with Sales, Brand Marketing, PMO, Operations, Supply Chain, Sourcing, Finance, and Customer Experience teams to align priorities and deliver business results. Lead cross-functional commercialization efforts from concept through launch and post-launch evaluation. Influence decision-making and drive alignment across a matrixed organization.

People Leadership

Lead, coach, and develop a high-performing Product Marketing team. Establish clear goals, operating rhythms, and accountability measures. Build organizational capability in product marketing, category management, commercialization, and strategic planning. Foster a collaborative, customer-focused, and results-oriented team culture.

REQUIREMENTS & QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. 10+ years of progressive experience in Product Marketing, Category Management, Brand Marketing, Commercial Strategy, or related fields. 4+ years of people leadership experience. Demonstrated success developing and executing go-to-market strategies and commercialization plans. Strong analytical and financial acumen with the ability to translate insights into business recommendations. Experience working cross-functionally within a matrixed organization. Excellent communication, presentation, and influencing skills.

  COMPETENCIES FOR SUCCESS

Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development. Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work. Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives. Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.  Lead & Develop: Coach, mentor and motivate team members to drive high levels of productivity and achievement. Inspire and empower others to achieve organizational goals and be innovative in a safe environment. Drive engagement by fostering open communication and collaboration. Plan & Execute: Manage work effectively, setting clear performance expectations and holding yourself and team members accountable for outcomes. Actively monitor performance, providing clear and concise feedback. Act with fairness and integrity in all situations. Influential Leadership: A self-aware, transparent, inclusive, encouraging and supportive leader, prioritizing the company's needs. A steward of engagement who utilizes influence to drive actions that align to Libbey's values. Champion engagement, creating an inclusive, positive and meaningful experience for all Makers. Develop a legacy of great talent within your function; understand the importance of investing in our associates. Strategic Leadership: Consistently share the importance of connecting your functional strategy to Libbey's strategy, leading to successful completion of business goals. Create engagement and understanding - communicate a clear and compelling vision with a concise roadmap and expectations. Live One Libbey, investing in the planning and collaboration across functions for the greater good of the company.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Libbey's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Libbey's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Libbey's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.