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Open nowPosted 29 days ago

Analista de Tráfego Pago (Pleno) — Meta Ads & Google Ads

lojakings43 open roles

Where
São Paulo, BR
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Your applicationOpen nowAnalista de Tráfego Pago (Pleno) — Meta Ads & Google Adslojakings · São Paulo, BR
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. lojakings postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 29 days ago

lojakings median: 1 days open

The posting

A Kings Sneakers, maior rede de franquias streetwear do Brasil, com mais de 160 lojas em todo o país e mais de 1,5 milhão de seguidores no Instagram, está em busca de um(a) Analista de Tráfego Pago Pleno para fortalecer as estratégias de mídia paga da marca. O que você vai fazer: * Planejar, executar e otimizar campanhas em Meta Ads e Google Ads, com foco em performance e resultado * Gerir budgets de mídia para lançamentos, collabs, ativações e campanhas institucionais da marca * Acompanhar captação de leads em campanhas de expansão (novos franqueados), do clique até a reunião marcada * Monitorar KPIs de tráfego, conversão e ROAS, gerando relatórios e insights para o time de marketing * Testar públicos, criativos e formatos de anúncio (A/B testing) para melhorar performance continuamente * Apoiar estratégias de mídia paga para conteúdos e projetos correlatos (ex: podcast, iniciativas de marca) * Atuar em conjunto com o time de conteúdo e criação para alinhar peças aos objetivos de cada campanha O que buscamos: * Experiência prévia como analista de tráfego pago, nível pleno, com domínio comprovado de Meta Ads e Google Ads * Vivência com gestão de budget e otimização orientada a métricas (CPA, ROAS, CTR, CPL) * Conhecimento em ferramentas de análise (Meta Business Suite, Google Analytics, Google Tag Manager) * Capacidade analítica para transformar dados em decisões de campanha * Perfil dinâmico, atualizado com tendências de mídia paga e comportamento de consumo digital * Diferencial: experiência em varejo, franquias ou marcas de streetwear/moda * Criar campanhas pontuais e geolocalizadas para as lojas (ações locais, inaugurações, promoções) Se você é apaixonado(a) por performance, dados e quer escalar campanhas para uma das maiores redes de streetwear do Brasil, essa vaga é para você.

* Experiência comprovada como gestor(a) de tráfego, de preferência com e-commerce * Experiência em campanhas de awareness e engajamento no YouTube * Conhecimento prático de GTM, GA4, API de Conversões e Hotjar * Experiência com debug de rastreamento (Tag Assistant, Preview do GTM, Meta Events Manager, DebugView do GA4) * Experiência com testes estruturados de criativo e de campanha * Visão analítica e boa leitura de funil: CPE, CPM, CTR, CPA/CAC, ROAS, taxa de conversão e ticket médio

- Contrato PJ Mensal - 12 meses

- 30 dias de descanso remunerado

- VR R$ 600,00

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