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Open nowPosted 206 days ago

投放产品经理

lx3qcyzne8/index52 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now投放产品经理lx3qcyzne8/index · Guangzhou, Guangdong, Chinese Mainland

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Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 206 days ago

The posting

一、岗位描述 目前正打造一套 AI 驱动的智能广告投放与治理系统。该系统利用大语言模型、RAG 检索增强、Agent 等技术，实现广告素材的智能化生产、广告投放的自动化治理以及全链路的智能决策。包括广告素材智能化（素材智能推荐、片段自动拆分、素材混剪等）、广告治理智能化（空耗自动识别与治理、衰退期策略调整、广告编辑智能补充等）。当前产品处于从 0 到 1 阶段，底层 AI 能力与应用场景需同步定义。我们需要一位既懂广告投放业务、又懂 AI 技术的产品经理，从业务场景出发定义产品方向，与技术团队共建 AI 底层能力，最终实现广告投放全流程的智能化。

二、核心职责 1. 产品从 0 到 1 规划与落地：完成广告投放运营、创意团队核心痛点调研，定义 AI 智能投放产品定位与长期规划；拆解素材智能化生产、投放自动化治理核心场景，排定产品优先级，制定 MVP 落地计划与迭代 Roadmap，推动产品全生命周期落地。 2. AI 投放场景产品化设计：拆解广告投放全流程人工操作链路，将优化师、设计师的非标工作流转化为可标准化、自动化的 AI 任务流；设计 AI Agent 决策逻辑、人机协同模式与异常处理机制，保障 AI 功能在真实业务场景的可用性。 3. AI 效果评估与数据驱动迭代：搭建AI智能投放产品的全维度效果评估体系，从三大核心维度追踪产品价值：投放业务效果（ROI/CTR/CVR/空耗率）；提效降本价值（素材生产效率/生命周期/生产成本、投放人力成本）；AI能力落地效果（功能覆盖率/人工干预率/自动化占比）；设计数据驱动的AI迭代闭环，通过灰度测试、A/B测试持续优化产品效果。 4. AI 能力产品化封装与边界定义：联动技术团队完成大语言模型、AI Agent、多模态理解等 AI 能力的产品化封装；明确 AI 能力边界与适用场景，设计 prompt 工程规范、AI 输出管控规则，平衡 AI 自动化能力与人工可控性。 5. 跨团队协作与业务落地推动：协同算法、工程团队保障产品方案的技术可行性与落地效率；联动投放运营、美术创意团队完成需求验证、用户测试、上线推广与效果复盘，确保产品落地并产生核心业务价值。

三、必备条件 1. 本科及以上学历，3-5年广告/MarTech行业产品经理经验，有完整的ToB工具类产品从0到1落地经验。 2. 精通巨量引擎、腾讯广告（广点通）、快手磁力引擎等至少1个主流广告投放平台，深度掌握广告素材生产、账户搭建、投放优化、数据复盘的全流程业务逻辑。 3. 具备优秀的数据分析能力，能熟练使用SQL提取分析数据，独立搭建产品指标体系，设计数据驱动的产品迭代闭环。 4. 对AI技术有强烈热情，熟悉大语言模型、AI Agent、RAG、多模态理解等技术的核心原理与应用场景，能独立完成AI场景的产品化方案设计，与算法团队顺畅沟通。 5. 具备极强的Owner意识与跨团队推动能力，能对业务结果负责，在0-1的不确定环境中推进项目落地。

四、加分项 1. 有广告素材管理、智能创意生产、广告投放治理相关产品的完整落地经验。 2. 有AI Agent、LLM应用、多模态AI产品从0到1的落地经验。 3. 计算机科学、人工智能、广告学相关专业背景，有prompt工程、AI产品评估相关实践经验。 4. 有头部广告技术公司、MarTech公司、大型广告主投放团队工作经历。 5. 熟悉短剧/漫剧的素材生产、投放优化全流程，有相关行业经验。

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