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Open nowFirst seen 66 days ago

Acquisition Marketing Manager (Setapp)

MacPaw21 open roles

Where
Remote job, Remote
Work mode
Remote
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Your applicationOpen nowAcquisition Marketing Manager (Setapp)MacPaw · Remote job, Remote

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Share of postings closed within
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  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: first seen 66 days ago

The posting

Jira ticket

We’re looking for a User Acquisition Lead to spearhead performance marketing for Setapp—MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.

Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. To guide this transformation, we use a marketing-first validation approach: running fast paid traffic experiments and checking unit economics firsthand.

In this role, you will take full ownership of our global paid acquisition strategy, optimize media budgets, and lead a dedicated team of performance and creative specialists.

Your primary focus areas will include:

  • Driving rapid validation testing via targeted traffic to uncover new product economics.
  • Generating and testing high-converting hypotheses for digital funnels and landing pages.
  • Designing global media plans and selecting the optimal paid channel mix.
  • Optimizing the conversion funnel using high-impact mechanics

In this role, you will:

  • Conduct audits and optimize the user acquisition funnel, prioritizing high-impact improvements.
  • Evaluate existing marketing reporting systems and implement enhancements to ensure real-time, actionable insights on key growth metrics.
  • Generate ideas, launch and test hypotheses, analyze results, and define next steps to improve performance.
  • Monitor and analyze campaign performance using key metrics (CPA, CAC, ROMI, CTR, CR, etc.).
  • Collaborate with cross-functional teams, including a product manager, copywriter, marketing designers, and analysts, to deliver high-performing ad creatives and landing pages.
  • Provide regular performance reports, identify trends, and share optimization insights.
  • Scale existing acquisition channels and look for expansion opportunities.
  • Lead, mentor, and structure a high-performing growth marketing team.

Skills you’ll need to bring:

  • 5+ years of experience in user acquisition/performance marketing, with a strong focus on B2C SaaS or E-commerce Marketplaces in Tier-1 markets.
  • Successful track record of launching and managing Google and Meta Ads campaigns in a metrics-driven environment.
  • Proven track record of effectively managing big marketing budgets.
  • Experience in managing teams with 3+ people.
  • Proven track record of effectively optimizing performance metrics (CPA, CAC, ROMI, etc.) to meet business objectives.
  • Experience with conversion rate optimization and funnel analysis.
  • Strong analytical skills (ability to find cause-and-effect relationships, prioritization) and experience conducting A/B tests.
  • Hands-on experience with advanced marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, etc.).
  • Ability to think creatively and develop innovative strategies to attract new users.
  • Results-oriented mindset with a high level of autonomy and responsibility. •
  • Ability to stay up to date with industry trends and continuously look for growth opportunities.
  • Knowledge of key e-commerce mechanics.
  • At least an Upper-Intermediate (B2) level of English.

Nice-to-have skills:

  • Experience in new market expansion (specific GEO or Tier 2).
  • Experience in AI automating and optimizing routine tasks.
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