Platform Product Manager (Buyer Stream)

Jira ticket

We are looking for a Strong Middle Product Manager (Buyer Stream) to join the team behind Setapp — MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.

In this role, your primary focus won't be tweaking traditional acquisition funnels or UI buttons, as our Marketplace team has that covered. Instead, you will build core Setapp capabilities that enable ecosystem products to seamlessly recommend, license, and deliver software to users.

In this role, you will:

• Own the product strategy, vision, and roadmap for the Buyer Stream within Setapp.
• Design and scale the logic behind personalized app recommendations to deliver the right software suggestion at the right time.
• Define and deliver technical endpoints and capabilities that allow internal sellers to trigger context-aware app recommendations directly within their interfaces.
• Manage post-purchase capabilities, including license entitlement, device management, balance tracking, and core user account features.
• Work closely with Data, Engineering, and adjacent Product domains to structure event pipelines and user metadata.
• Conduct user research, qualitative analysis, and data deep-dives to uncover friction points in recommendation acceptance and license activation.
• Prioritize the backlog, write user stories, and facilitate smooth execution with cross-functional engineering teams.

Skills you’ll need to bring:

• 4+ years of product management experience with Platform, Technical, or Data-heavy SaaS products.
• Familiarity with Recommendation Systems and an understanding of how data-driven rules deliver personalized user experiences.
• Strong Data Literacy and hands-on comfort with structured or raw data, user event pipelines, and complex metrics.
• Practical understanding of Entitlement, subscription lifecycle, billing logic, or token/credit consumption.
• Experience driving cross-functional alignment across Engineering, Data, and business stakeholders.
• Strong analytical mindset with the ability to translate complex data insights into clear product requirements.
• At least an Upper-Intermediate level of English and fluent Ukrainian.

As a plus:

• Experience with macOS or desktop applications.
• Experience with marketplace or catalog products.
• Technical or Data background (e.g., Software Engineering, System Analysis, or Data Analytics).