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Open nowPosted 201 days ago

用户运营专家(DTC方向)

mammotion/social_recruitment85 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now用户运营专家(DTC方向)mammotion/social_recruitment · Shenzhen, Guangdong, Chinese Mainland
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on mammotion/social_recruitment's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. mammotion/social_recruitment postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 201 days ago

mammotion/social_recruitment median: 1 days open

The posting

1. 用户运营体系搭建:负责以邮件为核心、短信等多渠道为辅的用户运营体系从0到1搭建及持续优化。围绕拉新、转化、留存、复购目标,制定用户分层策略与会员生命周期管理机制,系统性提升LTV。 2. EDM策略制定与全流程管理:独立负责海外DTC/独立站的EDM运营全流程,涵盖账号体系搭建、自动化流程设计(欢迎/激活/挽回/交叉销售等)、内容策划与预算分配,通过精细化运营提升转化效率与ROI。 3. 增长实验与数据决策:建立A/B测试框架与数据驱动的增长实验机制,基于OR、CTR、CR、ROI等核心指标持续优化邮件及跨渠道协同策略;深入分析用户行为数据,输出用户洞察并指导运营动作。 4. 内容与创意策略:与设计团队协作制定邮件及短信的内容视觉策略,结合用户分群与场景,提升用户互动率与转化效果;定期复盘营销活动,沉淀可复用的方法论与案例库。 5. 跨部门协同与项目管理:与市场、产品、技术、设计等团队高效协作,推动用户营销项目落地,确保活动按计划高质量上线并达成业务目标。

1. 5年以上用户运营或EDM运营经验,其中至少2年独立负责用户运营体系;拥有独立站、DTC品牌或跨境电商成功案例(需提供可量化的增长数据,如LTV提升、ROI优化等)。 2. 精通Klaviyo或Mailchimp等主流邮件营销平台,能独立完成复杂自动化流程设计与系统配置;熟练使用GA4及数据分析工具(如SQL、Looker、Tableau等),掌握RFM、用户生命周期分层模型。 3. 熟悉欧美市场文化、节假日营销节奏及消费者行为习惯,能据此策划精准营销活动。 4. 英语听说读写流利,可作为工作语言(大学英语六级、专业八级或雅思7分及以上者优先)。 5. 具备出色的策略思维、数据敏感度和问题解决能力;自驱力强,能独立承担目标责任,对用户增长有持续的热情与创新意识。

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