The posting
Job Description
Additional Information: This hotel is owned and operated by an independent franchisee, HHM Hotels. The franchisee is a separate company and a separate employer from Marriott International, Inc. and its subsidiary companies (collectively, “Marriott”). The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, termination, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you apply for this position, Marriott will have no involvement in the selection process. Your application information will not be provided to or accessible by Marriott. If you accept a position at this hotel, you will be employed by a franchisee, not Marriott.
Director of Sales & Marketing
AC Hotel National Landing is hiring a Director of Sales & Marketing to lead the largest AC property in the Marriott portfolio. This full-service asset recently transitioned from the former Marriott Crystal City through a total renovation and rebranding. You will lead the sales team and oversee over 11,000 square feet of meeting space while establishing a new market identity. We need a leader to drive direct sales through community partnerships and e-commerce channel management. This position offers a direct path for career advancement within our growing national portfolio.
Your Growth Path
Area Director of Sales – Regional Director of Sales – Corporate Director of Sales – VP of Sales
Your Focus
- Develop a strong Ecommerce presence managing internet market and social media opportunities and relationships.
- Work in partnership with the Director of Revenue Management to develop, communicate and implement sales strategies, mix of business, channel management, and pricing strategies.
- Use internal and external resources and data to develop strategic plans to incorporate all business segments.
- Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
- Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
- Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
- Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
- Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
- Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
- Articulate and leverage the benefits of the hotel to close sales opportunities.
- Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
- Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development. Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
- Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values. Travel locally to conduct outside calls, promote the hotel and review competition.
- Perform other duties as requested by management.
Your Background and Skills
- Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
- Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
- Public relations and community marketing experience required.
- Proficient in use of Excel, Word, Delphi and access database tools.
Quarterly Bonuses and Incentives
This company is an equal opportunity employer.
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