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Open nowPosted 26 days ago

GEO营销策略岗

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen nowGEO营销策略岗mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 26 days ago

The posting

岗位职责： 一、GEO 数据监测与分析体系搭建 1、搭建 GEO 数据监测体系：设计监测指标框架（五层 KPI：基础曝光 / 内容质量 / 交互转化 / 商业营收 / 资产沉淀），建立标准化数据采集流程 2、设计监测问题集：从真实用户提问（销售记录 / 客服工单 / 搜索词）中挖掘高价值问题，构建品牌词 / 品类词 / 场景词 / 竞品对比词四级问题库 3、开发数据分析模型：建立品牌提及率、首推占有率、引用准确率、情感正向率等核心指标的计算模型和基准线 4、搭建竞品对标体系：追踪 3-5 家核心竞品的 GEO 表现，建立竞品数据看板

二、传播策略制定与内容规划 1、 基于既有AI监测工具，数据分析输出 GEO 优化策略：识别品牌在 AI 平台的认知缺口、信息偏差、负面风险，制定分阶段优化方案 2、制定内容传播策略：规划哪些内容需要强化、哪些信息需要纠正、哪些场景需要补充，输出内容矩阵规划 3、洞察用户提问趋势：分析 AI 平台上用户对新能源车型的提问方式、关注热点、决策路径变化，反向指导内容生产方向 4、输出季度 / 月度策略报告：数据诊断→问题识别→策略建议→预期效果评估，形成完整的策略闭环

三、品牌知识架构与数据治理 1、主导搭建品牌 GEO 数据架构：设计品牌实体关系图谱（车型 / 技术卖点 / 竞品 / 用户场景的关联关系） 2、建立品牌事实标准库：梳理并标准化车型参数、技术卖点、品牌话术，确保 AI 输出与官方口径一致 3、数据治理：管理品牌数据的准确性、时效性、一致性，建立数据更新机制（新车 / 价格 / OTA 变更后 7 天内同步） 4、搭建 GEO 效果归因模型：区分 GEO 增量效果与自然增长，量化 GEO 投入产出比

四、跨部门协同与策略落地 1、与PR/Social/ 媒介部门协同：将 GEO 策略转化为各部门可执行的内容要求 2、与研发 / 产品部门协同：确保技术参数（智驾 / 三电 / 座舱）的准确传递

任职条件： 1、本科及以上学历，市场营销、传播学、计算机、语言学等相关专业优先 2、3 年以上 SEO / 内容营销 / 数字营销经验，其中1 年以上 GEO 相关实操经验 3、有新能源汽车、智能汽车行业营销经验者优先 4、精通 GEO/SEO 核心原理：理解 RAG 检索增强生成机制、AI 爬虫行为、Schema 结构化数据标记 5、熟练使用主流 AI 平台（豆包 / DeepSeek/Kimi/ 文心一言等），能独立设计测试 Query 并分析 AI 回答逻辑

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