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Open nowPosted 509 days ago

整合营销

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now整合营销mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland
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  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 509 days ago

The posting

1、协助营销负责人进行团队建设以及团队成员工作职能及要求梳理,根据项目目标及进展设置可量化的工作指标,促进团队成员高效完成工作; 2、根据产品销量目标,结合市场洞察及客观数据分析研判,负责车型从产品定义、上市策划以及在销期的全流程营销策略。基于产品定位与市场洞察,主导品牌及产品传播roadmap制定、营销大事件创意;把控品牌及产品整体营销节奏,根据重要节点组织会议汇报,推动项目正常进行; 3、跨部门协同与资源整合,横向联动产品、GTM、销售等领域,统一目标与执行节奏,确保营销资源最大化;统筹协调营销各领域预算及资源(包括但不限于PR、Social、广告创意、媒介及用户等),主动追踪效果转化为销售线索,积极复盘总结,推动营销迭代优化; 4、实时监测市场反馈,高效快速调整策略应对挑战。

1、汽车行业5年以上工作经验,整合营销或车型营销2年以上工作经验,具备操盘关键车型上市、在销期整合营销经验者优先; 2、具备新能源汽车市场洞察与产品洞察能力、整合营销策划能力(包括营销策略、创意大事件策划等)、数据分析能力(用于策略思考、调整及效果追踪)、项目管理能力; 3、具备优秀的逻辑思维能力、沟通能力和团队管理能力,善于进行跨部门协同(如产品、GTM、销售)与资源整合,以推动项目高效执行; 4、较强的自驱力、责任心以及团队协作,对汽车行业充满热情,能够快速适应市场变化,主动进行复盘优化; 5、本科及以上学历,通过CET-4,持有C1驾驶证。

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