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Open nowPosted 181 days ago

新媒体后效转化（投放策略）

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now新媒体后效转化（投放策略）mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

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12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 181 days ago

The posting

负责启境品牌全国经销商新媒体线索优化，以抖音本地通为主、兼顾小红书、视频号等核心阵地，搭建经销商标准化投放体系、数据监控体系与运营赋能体系，实现经销商门店同城曝光、线索获取、到店转化、销量提升，打造可复制、可规模化、可数据化的经销商新媒体增长模型。

1、经销商新媒体业务统筹与落地 搭建并管理全国经销商抖音本地通、小红书、视频号投放矩阵，制定经销商投放 SOP、预算规范、素材规范、话术规范、线索承接标准。 统筹经销商同城投放策略：同城引流、门店定位、到店邀约、试驾预约、本地活动（团购 / 试驾会 / 新车到店） 全链路落地。 负责经销商账号开通、本地通配置、门店 POI 挂载、团购 / 预约组件搭建、投放权限开通与日常运维。

2、抖音本地通投放操盘 负责经销商抖音本地推 / 本地通全链路投放：同城定向、门店商圈投放、人群包、出价策略、素材测试、预算分配、效果监控。 重点提升经销商核心指标：同城曝光、门店曝光、POI 点击、留资量、试驾预约、到店量、CPL（线索成本）。 解决经销商投放常见问题：起量慢、成本高、线索质量差、到店率低、素材不过审、账户限流等。

3、经销商赋能、培训与管理 输出经销商培训课件：本地通投放、短视频拍摄、直播基础、线索跟进、数据复盘。 对经销商进行一对一陪跑、周度复盘、月度排名、优秀案例萃取，推动薄弱经销商提升。 建立经销商激励与考核机制：线索量、到店率、转化率、投放合规度。

4、数据监控、分析与报表输出 搭建经销商三平台统一数据看板：曝光、CTR、CVR、CPL、线索量、到店率、成交转化率、ROI。 日 / 周 / 月度出具经销商新媒体业务分析报告，定位问题并给出优化策略（定向、素材、落地页、话术、跟进效率）。 建立线索归因模型，区分品牌投放与经销商投放，确保数据真实、可追溯、可考核。

1、本科及以上，3 年新媒体投放经验，有汽车经销商 / 本地生活 / 同城投放经验优先。 2、精通抖音本地通 / 本地推投放逻辑，熟悉 POI、团购、预约、门店投放、同城流量机制。 3、熟悉小红书本地种草、视频号投放与直播投流，具备三平台整合运营能力。 4、具备较强经销商对接、培训、赋能、管理能力，能推动落地执行。 5、数据敏感，能独立做数据分析、复盘报告、输出优化策略。

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