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Open nowPosted 13 days ago

车型策略岗

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now车型策略岗mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 13 days ago

The posting

1. 根据车型营销战略，牵头营销策略制定与全案协同相关营销策略制定与执行计划编制，产出策略方案与执行排期，达到策略聚焦有效、可执行。 2. 主导车型营销策略制定与全案协同相关营销内容/素材/事件的生产协同与质量管控，组织评审与产出验收，产出产出清单与质量评审，达到产出品质与品牌调性一致。 3. 负责车型营销策略制定与全案协同数据监控（声量/互动/线索/到店/订单，按角色侧重）与周/月复盘，产出数据报告与优化建议，达到数据驱动策略迭代。 4. 组织车型与品牌、市场、销售、GTM、渠道的跨部门协同，牵头相关营销项目推进与风险升级，产出协同SOP与项目报告，达到端到端闭环。 5. 主导车型竞品营销策略制定与全案协同动态监测与应对（上市、卖点、素材、事件），产出竞品监测与应对建议，达到市场竞争主动。 6. 负责车型营销策略制定与全案协同相关营销效果评估（执行质量、传播数据、转化贡献），产出效果报告与改善清单，达到营销质量持续提升。 7. 组织车型营销策略制定与全案协同知识沉淀与SOP/案例库建设，产出工作手册与案例库，达到知识可传承。 8. 参与车型营销经营分析与复盘，产出营销策略制定与全案协同维度经验教训与改善建议，达到营销能力持续迭代。

1、汽车行业5年以上工作经验，独立操盘1-2款产品内容营销经验，具有产品传播相关经验优先； 2、具备汽车工程专业知识，熟悉产品开发、汽车制造、三电系统，智能化（智驾，智舱）等产品相关知识内容，熟知行业/竞品技术、产品相关趋势信息； 3、具备产品技术语言转译能力、产品信息屋搭建以及内容创造能力； 4、热爱汽车行业，对营销领域有激情，具有创新意识、用户思维； 5、优秀的语言表达能力，能够讲好产品故事； 6、本科及以上学历，汽车工程及市场营销专业优先，通过CET-4，持有C1驾驶证。

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