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Open nowPosted 507 days ago

产品营销

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now产品营销mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on mcn3fvhkq7iw/index's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 507 days ago

The posting

1、分析洞察新能源市场趋势、竞品动态及用户需求，挖掘新品核心USP； 2、深入参与产品开发流程，牵引技术卖点挖掘与C端语言转译，做好卖点包装；根据品牌及产品发展节奏，主导搭建产品核心信息屋； 3、系统化输出产品内容文档，包括但不限于产品手册、QA话术、发布会KN、媒体KM、培训资料、营销话术，规范内容生产、审批SOP流程，确保内容生产流程合规、保证信息安全； 4、根据品牌及新品预售发布、媒体品鉴、动态试驾及上市发布会等重要营销节点，联动GTM、产品、销售、营销建议，主导设计制作产品相关内容物料，包括但不限于产品卖点视频、测试视频、产品卖点图等。

1、汽车行业5年以上工作经验，独立操盘1-2款产品内容营销经验，具有产品传播相关经验优先； 2、具备汽车工程专业知识，熟悉产品开发、汽车制造、三电系统，智能化（智驾，智舱）等产品相关知识内容，熟知行业/竞品技术、产品相关趋势信息； 3、具备产品技术语言转译能力、产品信息屋搭建以及内容创造能力； 4、热爱汽车行业，对营销领域有激情，具有创新意识、用户思维； 5、优秀的语言表达能力，能够讲好产品故事； 6、本科及以上学历，汽车工程及市场营销专业优先，通过CET-4，持有C1驾驶证。

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