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Open nowPosted 311 days ago

区域营销管理（总部岗位）

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now区域营销管理（总部岗位）mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 311 days ago

The posting

1、策略统筹与落地：承接总部品牌、产品营销战略，深度调研所辖区域市场特性、用户画像、友商动态及地方政策，差异化定制各大区域营销方案。 2、品牌一致性把控：负责品牌形象标准化落地，确保区域所有营销活动、物料露出、门店展示均符合品牌VI规范及高端定位，赋能区域提升品牌传播高级感，持续提升区域品牌知名度、美誉度与用户喜好度。 3、团队与渠道赋能：搭建营销区域、门店层级能力体系，负责区域营销人员的招聘、培训、考核与日常管理，沉淀实操经验并搭建分享机制；督导区域/门店执行总部营销政策与活动标准，制定终端营销动作规范。 4、跨部门资源协同：联动总部零售、用户发展、交付与服务等部门，拉齐策略规划与资源调配，确保区域营销与销售节奏同频；建立并维护区域媒体关系，搭建良好的区域市场生态。

1、基础条件 本科及以上学历，市场营销、工商管理、汽车工程等相关专业优先。 持有C1及以上驾照，无不良驾驶记录，能适应区域出差。 熟练使用Office办公软件，掌握CRM系统、数据分析工具。 2、行业与经验要求 5年以上市场营销相关工作经验，其中3年以上汽车行业主机厂营销经验，具备新能源汽车品牌（华系、新势力优先）主机厂总部或区域核心管理经验者优先； 具备营销管理制度搭建、渠道赋能经验，能有效统筹各大区/终端门店营销动作，推动总部政策落地。 3、核心能力要求 策略能力：具备大区差异化策略制定能力，能结合总部营销、零售策略，制定区域营销落地方案； 制度搭建能力：输出营销相关运营指引并赋能区域团队提升业绩。 数据与结果导向：对数据敏感，具备较强的数据分析与复盘能力，以结果为核心，高效达成KPI目标。 创新与洞察能力：具备敏锐的市场洞察力与创新思维，能快速捕捉市场变化与用户需求，孵化特色营销模式。 价值观契合：认同品牌理念，具备奋斗者精神与经营者思维，适应互联网化车企快节奏工作模式，诚信正直、责任心强。

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