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Open nowPosted 263 days ago

效果广告媒介

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now效果广告媒介mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on mcn3fvhkq7iw/index's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 263 days ago

The posting

1. 根据公司业务目标与预算，制定季度/月度效果广告投放策略、预算分配及KPI规划。 2. 深入分析目标用户画像，进行媒体渠道研究与测试，探索新的增长机会点。 3. 独立管理效果广告项目，对效果广告投放结果负责。 4. 数据分析与优化： · 每日监控投放数据（消耗、展示、点击、转化、成本、ROI），进行多维度的深度数据分析。 · 基于数据洞察，持续优化广告创意、定向、落地页和出价策略，不断降低用户获取成本，提升转化率与广告效益。 · 撰写定期投放报告，复盘投放效果，发现问题并提出可执行的优化方案。 5. 协同工作： · 与创意团队紧密合作，基于数据反馈指导广告素材（图文、视频）的方向测试与迭代。 · 与产品、运营团队沟通，确保落地页用户体验与转化流程的顺畅，共同提升转化效率。 · 与外部代理或媒体平台合作伙伴进行沟通。

必需条件： 1. 经验： 拥有5年以上汽车行业效果广告投放经验，有独立负责月度较大规模（可注明大致范围，如：200万+）预算的经验。 2. 技能： · 精通主流广告平台：巨量引擎/千川、腾讯广告、小红书的后台操作与优化逻辑，管理过多个广告账户，熟悉广告的创建、上架、日常调价、预算调整等全流程操作，熟练运用OCPX等智能投放工具，并具备基于数据的精细化优化能力。 · 强大的数据分析能力： 熟练使用Excel进行数据处理（如数据透视表、VLOOKUP、基础函数），能快速从数据中发现规律和问题。熟悉SQL或数据分析工具（如神策、GrowingIO）者加分。 · 结果导向： 对核心指标（CPL、CPO、CPS）有极强的敏感度和追求，以提升广告效果为第一目标。 3. 思维与特质： · 出色的逻辑思维、解决问题能力和抗压能力。 · 好奇心强，乐于学习和测试新渠道、新玩法。 · 具备良好的沟通能力和团队协作精神。

加分项： · 有从0到1搭建广告账户体系、开拓新渠道的成功经验。 · 具备基本的创意策划能力或审美，能提出有效的素材方向建议。 · 拥有媒体平台官方认证资质（如巨量引擎认证优化师）。

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