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Open nowPosted 158 days ago

平台策略研究员（媒介方向）

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now平台策略研究员（媒介方向）mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 158 days ago

The posting

1. 核心平台研究：深耕小红书、微博、抖音、视频号及懂车帝、汽车之家、易车等媒体平台，拆解平台属性、算法逻辑、流量规则，跟踪政策合规与行业玩法，搭建平台研究档案，为媒介合作提供决策依据。 2. 合作策略制定：结合品牌定位与投放目标，制定各平台差异化商业/非商业合作方案，明确合作模式、资源与预算匹配、效果预估，输出落地建议，提升投放ROI与品牌曝光效率。 3. 项目全流程统筹：负责媒介合作项目启动、执行、复盘全流程工作，对接内外部合作方，监控进度与数据，解决执行问题，整理项目档案、沉淀经验。 4. 数据优化迭代：搭建数据监测体系，跟踪曝光、互动、转化等核心指标，输出分析报告，结合平台与市场动态优化合作策略，提升投放效果。 5. 资源维护拓展：维护核心平台合作关系，拓展优质合作资源，收集用户反馈与竞品动态，赋能媒介策略优化，搭建高效媒介合作矩阵。 6. 完成部门交办的其他媒介工作，输出研究、策略、复盘文档，沉淀平台运营SOP。

1. 专业认知：熟悉主流综合平台及汽车垂类平台规则、算法、资源与运营玩法，能独立开展平台研究，精准把握行业与平台趋势。 2. 能力素质：具备优秀逻辑分析、数据处理与报告撰写能力，熟练使用Office及数据分析工具；拥有较强项目执行、资源协调与抗压能力，沟通协作意识良好。 3. 经验背景：本科及以上学历，广告、营销、新闻传播、汽车类相关专业优先；3年以上媒介相关工作经验，有汽车行业媒介研究、投放经验者优先，优秀应届生可放宽。 4. 其他：认同品牌理念，责任心与自驱力强，目标导向；关注汽车行业与竞品动态，有汽车垂媒合作、平台账号运营经验者优先。

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