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Open nowPosted 171 days ago

KOC运营

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen nowKOC运营mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland
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12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 171 days ago

The posting

1. 负责搭建总部及区域一体化KOC运营体系,建立标准化运营规范,搭建KOC招募、筛选、培育全链路流程,完善KOC培育与激励机制。 2. 通过线上线下多渠道挖掘潜力KOC资源,持续扩充优质KOC储备,搭建稳定、高活跃的品牌KOC用户矩阵。 3. 统筹落地KOC内容共创项目,涵盖静态品鉴、技术见证、车展玩家等各类主题项目,持续产出优质UGC内容,放大品牌用户传播声量。 4. 负责车展志愿者、TOP KOC等核心IP的统筹运营,深耕用户圈层营销,强化品牌用户心智与品牌用户画像,助力圈层流量转化。 5. 跟踪KOC运营数据,持续优化运营策略、激励体系及内容共创模式,提升KOC活跃度、内容产出量及传播转化效果。

1. 本科及以上学历,市场营销、新媒体、传播学或相关专业优先。 2. 3年以上KOC/KOL运营、用户圈层运营或内容营销相关经验,有汽车新势力品牌运营经验者优先。 3. 熟悉KOC体系搭建、达人孵化、内容共创全流程玩法,具备完整的KOC项目落地经验。 4. 具备良好的内容敏感度和用户洞察力,能够精准挖掘用户价值,打造圈层营销亮点。 5. 具备优秀的项目执行、沟通协作能力,数据思维扎实,能够根据数据持续优化运营动作。 6. 适应快节奏工作环境,责任心强,具备较强的执行力和抗压能力。

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