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Open nowPosted 18 days ago

车型MO岗

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now车型MO岗mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland
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12.3% of postings close within 7 days. Measured by our own scanner across the market.

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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 18 days ago

The posting

1. 根据车型营销战略,牵头产品营销需求、配置反馈与产品竞争力分析相关营销策略制定与执行计划编制,产出策略方案与执行排期,达到策略聚焦有效、可执行。 2. 主导车型产品营销需求、配置反馈与产品竞争力分析相关营销内容/素材/事件的生产协同与质量管控,组织评审与产出验收,产出产出清单与质量评审,达到产出品质与品牌调性一致。 3. 负责车型产品营销需求、配置反馈与产品竞争力分析数据监控(声量/互动/线索/到店/订单,按角色侧重)与周/月复盘,产出数据报告与优化建议,达到数据驱动策略迭代。 4. 组织车型与品牌、市场、销售、GTM、渠道的跨部门协同,牵头相关营销项目推进与风险升级,产出协同SOP与项目报告,达到端到端闭环。 5. 主导车型竞品产品营销需求、配置反馈与产品竞争力分析动态监测与应对(上市、卖点、素材、事件),产出竞品监测与应对建议,达到市场竞争主动。 6. 负责车型产品营销需求、配置反馈与产品竞争力分析相关营销效果评估(执行质量、传播数据、转化贡献),产出效果报告与改善清单,达到营销质量持续提升。 7. 组织车型产品营销需求、配置反馈与产品竞争力分析知识沉淀与SOP/案例库建设,产出工作手册与案例库,达到知识可传承。 8. 参与车型营销经营分析与复盘,产出产品营销需求、配置反馈与产品竞争力分析维度经验教训与改善建议,达到营销能力持续迭代。

1.本科及以上学历,3年以上汽车行业产品营销、车型营销、GTM或产品竞争力分析经验,有新能源车企或高端品牌经验优先。 2.能基于车型营销战略,牵头产品营销需求、配置反馈与竞争力分析,制定营销策略与执行计划,推动内容/素材/事件落地,确保品质与品牌调性一致。 3.数据驱动,能监控声量、互动、线索、到店、订单等指标,独立完成周/月复盘与效果评估,输出优化建议与改善清单。 4.跨部门协同与项目推进能力强,能联动品牌、市场、销售、GTM、渠道,管理风险升级,建立协同SOP,实现端到端闭环。 5.对竞品和市场高度敏感,能持续监测竞品上市、卖点、素材、事件并快速应对;具备SOP/案例库沉淀与经营复盘能力,推动营销能力持续迭代。

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