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Open nowPosted 18 days ago

PCT代表

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen nowPCT代表mcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 18 days ago

The posting

1、主导车型产品营销策略制定（定位、目标人群、核心卖点、传播重点、区域打法），组织策略评审与迭代，产出车型营销策略方案与作战手册，达到营销策略聚焦有效。 2、跨部门资源协同 ：联动研发团队、销售、市场传播、渠道、售后等部门，同步营销节奏，协调资源冲突，确保产品端与营销端动作互锁 。 3、目标与进度追踪 ：根据销量目标拆解车型认知度/线索等目标、营销费用预算，制定各阶段执行计划；追踪KPI、费用、节点完成率，输出周期复盘与优化建议 。 4、上市项目统筹 ：牵头新车上市的内部筹备工作，统筹上市发布会、媒体试驾、终端上市等核心项目的跨部门协同，保障各环节按标准交付 。 5、信息同步管理 ：承担营销领域整体信息的上传下达职责，所有PCT会议的相关信息需在次日晨会前完成全员同步，确保各端口信息对齐，避免出现信息传递链路堵塞的问题 。 6、团队与预算管理 ：负责车型内部人员协作、预算分配，把控车型输出内容准确性及质量 。

1.基础条件 ：本科及以上学历，汽车工程、市场营销等相关专业优先，持有C1驾驶证，可适应出差 [1]。 2.行业经验 ：汽车行业5年以上工作经验，具备新能源汽车车型全链路营销操盘经验，独立操盘1-2款产品内容营销经验，具有产品传播相关经验优先 。 3.专业能力 ：具备汽车工程专业知识，熟悉产品开发、汽车制造、三电系统、智能化（智驾、智舱）等产品相关知识内容，熟知行业/竞品技术、产品相关趋势信息；具备产品技术语言转译能力、产品信息屋搭建以及内容创造能力；具备统筹产品、传播、资源的全局操盘能力 [1] [9]。 4.软素质 ：热爱汽车行业，对营销领域有激情，具有创新意识、用户思维；优秀的语言表达能力，能够讲好产品故事；逻辑清晰、细心严谨，对内容准确性、传播调性敏感；擅长跨部门沟通推进，执行力强，能紧跟项目节点闭环工作。

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