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Open nowPosted 321 days ago

区域品牌营销TL

mcn3fvhkq7iw/index227 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now区域品牌营销TLmcn3fvhkq7iw/index · Guangzhou, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on mcn3fvhkq7iw/index's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 321 days ago

The posting

1、策略与规划： 制定并执行区域年度/季度营销策略与预算，对活动效果及线索目标负责，持续优化复盘。 2、品牌传播： 搭建区域线上线下营销矩阵，主导新媒体运营、媒体投放及内容传播，提升品牌知名度。 3、终端管理： 督导经销商及门店执行总部营销活动与标准化形象管理，确保品牌一致性。 4、用户运营： 搭建区域用户增长体系，通过精准画像、分群运营及高端客群活动，提升用户体验、复购与转介绍率。 5、市场洞察： 监测竞品动态与用户需求，输出市场洞察报告，为销售与策略决策提供支持。 6、资源整合： 拓展异业合作，整合渠道资源；管理并培训区域营销团队，赋能经销商开展有效市场活动。

1、基础条件： 统招本科及以上学历；持有C1驾照且无不良记录；熟练使用Office办公软件。 2、行业经验： 6年以上汽车行业经验，其中3年以上营销团队管理经验；具备高端新能源汽车品牌区域管理经验者优先。 3、专业能力： 熟悉新能源汽车市场营销策略与区域特性，具备线上线下融合营销及新媒体运营实践经验。 4、核心技能： 出色的营销策略规划、用户洞察与运营、资源协调及团队管理能力；有成功的品牌推广或用户增长案例。 5、综合素质： 优秀的谈判沟通、跨部门协作及抗压能力；结果导向，能适应高频出差与快节奏工作环境。 6、以下城市均在招聘：广州、杭州、武汉、成都、北京。

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