The posting
ABOUT MEDNET
Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools retrieve and summarize the same widely-available resources, Mednet surfaces the judgment, experience, and pattern recognition of leading experts. Our goal is simple: to give every physician access to the collective wisdom of medicine, no matter where they practice.
THE ROLE
We're looking for a Growth Marketing Lead to find the next several thousand physicians who belong in Mednet's community and bring them in. This is the top of the funnel. You'll figure out where physicians are, what makes them register, and how to turn a name on a list into a verified, active member.
Mednet isn't a product you grow with discounts or urgency. Physicians are skeptical and fiercely protective of their time. Earning their attention takes relevance and credibility, not volume or clever hooks. You'll need to be as comfortable writing a sharp piece of copy as you are reading a conversion report, and you'll spend your days running tests that most people would consider too scrappy or too early to bother with. That's the job, and it's the fun part.
This is a senior, high-ownership role. You'll own acquisition strategy end to end, with the autonomy and the accountability that come with it.
WHAT YOU'LL DO
- Own top-of-funnel growth: how physicians discover Mednet, why they register, and how many of them do
- Find and test new acquisition channels (paid, organic, referral, partnerships, outbound, content) and lean into what works while cutting what doesn't
- Run a high-velocity experimentation program across messaging, audiences, creative, and channels, with a clear read on what each test actually taught you
- Build acquisition campaigns that speak credibly to physicians, including specialty-level targeting and positioning that matches how doctors think about their own practice
- Run our email acquisition engine. A large pool of physician contacts, an active invite program, and a free newsletter all feed registrations today. You'll make them smarter through segmentation and personalization at scale, so the right physician gets the right reason to join
- Own the messaging and creative direction for acquisition, the kind that gets a skeptical, time-constrained professional to stop and pay attention. You'll have creative support, so this is about strategy and sharp instincts more than producing every asset yourself
- Partner with the lifecycle and product teams to hand newly acquired physicians cleanly into onboarding, so growth doesn't stop at registration
- Work with data to instrument the funnel, define the events and sources you need, and report honestly on cost, conversion, and the quality of the physicians you bring in
WHAT YOU BRING
- 5+ years of growth, acquisition, or performance marketing experience, ideally at an early-stage startup where you wore several hats at once
- A track record of finding and scaling acquisition channels from scratch, not just optimizing a single channel that was handed to you
- An experiment-first mindset. You think in hypotheses, you run a lot of tests, and you know the difference between a real result and noise
- Strong creative and writing instincts. You can write sharp copy and steer the creative, even with support on hand to help produce it
- Real comfort running email as a growth channel: list segmentation, personalization at scale, deliverability, and the judgment to keep a large list engaged rather than burned out
- Comfort with analytics and attribution. You can build a funnel report, read it, and act on it without waiting on a data team
- The ability to operate with real autonomy on a small, fast-moving team, setting your own priorities and owning the outcome
- Experience marketing to credentialed or high-trust professional audiences (physicians, attorneys, financial advisors, and the like), where adoption depends on relevance and credibility rather than discounts or scale. We'll prioritize this, but we're open to candidates from adjacent backgrounds who clearly understand the difference.
BONUS POINTS
- Experience marketing to physicians or other healthcare professionals specifically
- Background with community, marketplace, or UGC products, where growth depends on more than a one-time signup
- Hands-on experience with paid channels (Meta, Google, LinkedIn) and the conversion tracking behind them
- Comfort in analytics tools like Google Analytics, Mixpanel, or Amplitude
WHY MEDNET
This is the role where you decide who finds Mednet and who joins it. You'll have a rare amount of room to build a channel mix from the ground up, for an audience that makes the work matter. Every physician you bring in is one more expert the rest of the community gets to learn from. If you like the early, undefined, figure-it-out part of growth, this role was built for you.
