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Open nowPosted 533 days ago

营收产品经理-TopTop-深圳

micoworld/index145 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now营收产品经理-TopTop-深圳micoworld/index · Shenzhen, Guangdong, Chinese Mainland
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This job: posted 533 days ago

The posting

1、负责语音房产品营收体系的全生命周期管理,聚焦礼物体系、成长体系、付费玩法、小游戏、支付链路等核心变现场景,挖掘用户付费动机,搭建可持续增长的营收模式,对核心营收指标(GMV、付费率、ARPU值等)负责。 2、负责语音房核心营收产品规划与迭代,包括虚拟礼物体系(礼物玩法、送礼体验等)、成长体系(VIP、贵族、订阅体系、CP关系等)、付费互动玩法(如语音PK、小游戏等)的设计与落地,贴合用户情感需求与社交场景,提升付费转化。3、搭建营收数据分析体系,持续监控营收数据、用户付费行为数据,挖掘数据背后的问题与机会,通过A/B测试优化产品策略,迭代现有营收玩法,推动营收指标达成。 4、跟踪行业竞品动态与市场趋势,分析竞品营收模式、玩法创新及运营策略,结合产品自身定位,提炼可落地的优化方案,打造差异化营收优势。 5、负责营收产品的需求分析、原型设计、PRD撰写,协调跨部门推进项目落地,把控产品上线节奏与质量,解决上线后出现的营收相关产品问题。

1、本科及以上学历,2-5年互联网产品相关工作经验,语音房、语聊APP、直播类产品营收相关经验,有成熟的营收产品落地案例者优先。 2、熟悉语音房行业生态,深入了解虚拟礼物打赏、会员订阅、付费玩法等核心变现模式,懂用户情感付费心理,能精准捕捉用户付费需求。 3、具备优秀的产品思维与逻辑分析能力,能独立完成产品规划、需求拆解、原型设计及PRD撰写,具备从0到1或从1到10的营收产品落地能力。 4、有海外语音房产品营收经验、中东等海外市场相关产品经验者优先。 5、具备游戏化产品设计经验,能将游戏化思维融入语音房营收玩法设计中者优先。

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