The posting
Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast.
What you will bring ###
Min. 5 years in ####
Growth, CRM or lifecycle marketing in e-commerce or digital products
Completed degree (university / university of applied science / higher technical college) ####
Business, Marketing, Economics or another related field
English (Fluent) ####
German (Fluent) ####
French (Advantageous) ####
Mandatory
You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions.
Mandatory
You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps.
Mandatory
You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention.
Mandatory
You own a metric, not just tasks: you anticipate issues before they escalate, act proactively and come with a clear recommendation.
Mandatory
You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made.
Mandatory
You build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses.
Mandatory
You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work.
Mandatory
You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.



