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Open nowPosted 11 days ago

Marketing Specialist

minnov8 open roles

Where
Stockholm, Sweden
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Your applicationOpen nowMarketing Specialistminnov · Stockholm, Sweden

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  2. 3.5%3 days
  3. 7.7%7 days
  4. 13.4%14 days
  5. 34.5%30 days
This job: posted 11 days ago

The posting

About the Role

We are looking for Marketing Specialist to take responsibility for the day-to-day marketing activities of an automotive dealership representing BYD and Denza in the Stockholm market.

You will work closely with the Sales and After-Sales teams to promote vehicles, create engaging content, support showroom activities, organize events, and strengthen the dealership's local presence.

Key Responsibilities

  • Manage the dealership's social media channels for BYD and Denza.
  • Create engaging photo and video content featuring vehicles, showroom activities, customer experiences, campaigns, and events.
  • Film, edit, and publish reels, videos, photos, and other marketing content.
  • Plan and manage the dealership's social media and marketing content calendar.
  • Create and manage local digital advertising campaigns to increase awareness, enquiries, test drives, and showroom visits.
  • Coordinate the dealership's printed marketing materials, including brochures, flyers, posters, banners, and showroom displays.
  • Plan and support vehicle launches, test-drive events, showroom events, customer activities, and local promotional events.
  • Work closely with the Sales team to promote vehicles, campaigns, offers, and dealership activities.
  • Support the After-Sales team with relevant local marketing and customer communication activities.
  • Create marketing content highlighting vehicle features, technology, design, electric mobility, and customer benefits.
  • Ensure that BYD and Denza are presented consistently and professionally across social media, advertising, showroom materials, events, and other customer touchpoints.
  • Coordinate with external suppliers, photographers, agencies, printers, and other marketing partners when required.
  • Monitor campaign and social media performance and use insights to improve future dealership marketing activities.
  • Stay updated on automotive, social media, digital marketing, and local dealership marketing trends.

Requirements

  • 1–4 years of experience in marketing, digital marketing, social media, content creation, or a similar role.
  • Experience in an automotive dealership, automotive, retail, or other customer-facing business is an advantage.
  • Strong understanding of social media and digital marketing.
  • Hands-on experience with photo and video creation/editing.
  • Experience with digital advertising platforms.
  • Strong creative and visual skills.
  • Good organisational and communication skills.
  • Ability to manage multiple activities and work independently.
  • Comfortable working in a customer-facing dealership/showroom environment.
  • Experience with Canva, Adobe Creative Suite, Meta Business Suite, Google Ads, or similar tools is an advantage.
  • Fluent English and Swedish.

What We Offer

  • An independent and hands-on marketing role within the automotive industry.
  • The opportunity to manage marketing activities for two premium automotive brands.
  • A dynamic and international working environment.
  • The opportunity to shape and develop the brands' local presence in the Swedish market.
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