The posting
About NGL
NGL (“Not Gonna Lie”) is one of the most viral social apps of recent years, giving 100+ million monthly users a safe space to be real, curious, and connected through anonymous messaging.
As part of Mode’s growing portfolio, NGL is entering its next phase: deepening engagement, scaling subscriptions and ads, and expanding globally (including an upcoming launch in China).
The GM - NGL will run NGL as its own high-impact business inside Mode, using proven business-building chops, deep product instinct, and startup scrappiness.
We’re seeking a leader who has also materially changed how their team operates by leveraging AI, is comfortable with shared and lean resources, and is ready to own the whole NGL business unit. Former founders and operators who’ve built a business unit from scratch tend to thrive here.
The Role
The General Manager (GM) will lead Mode’s newly acquired business unit, NGL, overseeing strategy, product, growth, and operations to drive sustainable scale. This is a hands-on leadership role that blends strategic vision with day-to-day execution and deep product intuition.
Reporting directly to the CEO, the GM will own the entire NGL business, from product roadmap and user experience to monetization and growth. This includes optimizing subscriptions, scaling ad revenue, and day-to-day leadership of a remote team.
The ideal candidate brings a strong product management background, proven experience running high-growth social mobile apps, and the ability to balance creative experimentation with data-driven decision-making. You’re as comfortable defining the strategy as you are jumping in to solve tactical challenges, capable of running the whole show.
Who You Are and What You’ll Do
- Own the end-to-end P&L and growth of the Gen-Z social app’s business unit, ensuring balance between user growth, retention, and monetization.
- Develop and execute the Gen-Z social app’s business unit strategy aligned to Mode’s overall portfolio objectives and North Star revenue and profit goals.
- Set the product vision, roadmap, and execution rhythm to grow daily active users, retention, and monetization.
- Run bold monetization experiments, design, test, and optimize new subscription and paywall models, while scaling ad monetization to unlock new revenue streams.
- Lead and scale a small but powerful cross-functional team (engineering, community, design, UA, and monetization).
- Turn data and instinct into fast product cycles (build, test, measure, repeat).
- Collaborate with Mode’s shared teams in Growth, Data, and Product to unlock portfolio-wide learnings.
- Champion a culture of experimentation, trust, and accountability while keeping the app’s community safe and thriving.
- Establish a clear operating rhythm, weekly metrics and monthly business reviews, and quarterly strategy checkpoints.
- Serve as the primary interface between the App and Mode’s Executive Team, ensuring transparency on progress, challenges, and resourcing needs.
- Recruit and retain top talent; ensure role clarity, measurable outcomes, and professional development.
- Maintain the Gen-Z social app’s brand authenticity and trust while embedding Mode’s values.
- Uphold compliance with privacy, child safety, and community moderation standards.
What You Bring to the Team
- 5+ years in Head of Product, CEO, or GM roles and 8+ years of leadership experience in product and growth, within consumer apps or social platforms.
- Demonstrated success managing a mobile app P&L and driving user growth.
- Built or scaled viral consumer apps (e.g., social, messaging) to serve millions of users.
- Deep empathy for users and communities; you understand online social dynamics.
- Strong analytical instincts, you care about retention curves and funnel drop-offs.
- Excellent communicator with strong product judgment and business acumen.
- Calm under ambiguity; thrives in an environment where speed and clarity both matter.
Success in This Role Means
- Active user growth with improved engagement and retention.
- Meeting or exceeding growth goals (revenues, profits, etc.) over the current baseline.
- A cohesive team operating like a startup inside Mode.
- Healthy community experience and improved trust and safety metrics.
We Believe in the Following Workplace Norms
- Allow OKRs to Guide Us
- Assume Positive Intent
- Agree to Disagree & Commit
- Set New Precedents
- Accomplish More with Less
- Hold Yourself & Others to High Standards
- Speak Up
- Be Resourceful
- Follow the 80/20 Rule
What We Are Offering
- We are a 100% remote-first, global company.
- A competitive compensation package.
- We offer generous perks & benefits to team members.
- Participation in the Company's equity plan (for full-time team members).
- We provide individual bonuses in accordance with our Company Bonus Program.
- Work with energetic, passionate, and results-driven people.
- Celebrate team members' personal and work milestones.
- Remote social activities, including virtual coffee buddies.
- Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
- Weekly Wednesday Get Stuff Done Days (No Meetings).
- Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).
If we just described you and your perfect role, we'd love to talk with you. We have a lot to accomplish this year and look forward to making headway and creating success together!
Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.
Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.
