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Open nowPosted 100 days ago

【发行】海外品牌营销

moonton/index132 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now【发行】海外品牌营销moonton/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. moonton/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 100 days ago

moonton/index median: 1 days open

The posting

1. 制定品牌策略,分析游戏卖点并提出市场推广、活动等方面的具体方向和实施方案,包括但不限于品牌联动、艺人合作、事件营销等; 2. 根据市场策略在各个阶段完成营销策划、执行统筹、事项落地及结果复盘等工作; 3.与产品配合,深入了解产品,熟悉竞技类游戏玩法及营销推广方式; 4. 组织实施市场研究及市场分析,做市场预测及情报分析,定期进行市场调查,为运营和产品决策提供依据和建议。

1. 本科及以上学历,至少3年以上品牌管理、市场营销或广告策划相关的工作经验,拥有游戏行业从业经验者优先; 2. 擅长内容运作、公关传播等,同时具有出色的品牌策略能力及整合传播技巧,拥有成熟的媒体资源; 3. 品牌意识强,具有出色提案能力和沟通技巧,有大型市场推广活动策划实务操作经验及成功案例; 4. 具有较强的组织能力,良好的团队意识以及执行能力,具有良好的沟通协同能力; 5. 熟悉海外游戏推广模式,能够理解当地市场玩家特性,熟悉用户对传播内容的喜好; 6. 出色的英语能力,能作为工作语言; 7. 热爱游戏,善于学习和提升自我,具有创新精神。

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