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Open nowPosted 64 days ago

【发行】欧美市场营销

moonton/index132 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now【发行】欧美市场营销moonton/index · Shanghai, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. moonton/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 64 days ago

moonton/index median: 1 days open

The posting

职位描述 1.KOL红人生态: 独立产出欧美多国家地区的红人营销的策略方案;独立负责YouTube、Facebook、TikTok、等欧美主流平台KOL的合作全链路,有效把控内容和数据追踪;有一定KOL资源和经验沉淀; 2.营销活动策划:针对不同节点的推广计划,结合产品更新内容、推广策略等,产出营销活动(不限线上线下)的策划案,并落地执行和效果追踪。需结合欧美各地特色文化; 3.品牌宣发物料:根据产品节点和推广计划,定期规划相应品牌宣发物料,跟踪可量化素材应用数据以及长期品牌效果; 4.媒体沟通/公关: 负责欧美主流游戏媒体(如IGN, PC Gamer等)的建联、日常维护和公关稿件分发,以及垂直/新兴媒体的挖掘和生态铺设; 5.跨部门协同: 与研发、运营等团队紧密沟通配合,确保市场动作与产品发展方向一致,共同推进产品的更新和宣发。

1.经验背景:3年以上的游戏营销经验,欧美市场营销经验和卡牌RPG产品经验优先; 2.英语可作为工作语言,具备优秀的跨文化沟通与商务谈判能力; 3.对数据敏感,具有较好的数据驱动力和数据分析能力,能从数据中发现问题并优化; 4.了解用户需求,熟悉欧美文化和娱乐热点,有较强的信息整合能力,以及敏锐的洞察力; 5.逻辑思维能力强、条理清晰,有较强自驱力和学习能力,思维活跃/创新,具有较强的开拓意识。

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