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Open nowPosted 52 days ago

【发行】海外品牌营销(玩法)

moonton/index132 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now【发行】海外品牌营销(玩法)moonton/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. moonton/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.5%14 days
  5. 35.5%30 days
  6. 45.1%60 days
This job: posted 52 days ago

moonton/index median: 1 days open

The posting

1. 负责游戏重点玩法的全球宣发,基于玩法核心卖点、用户洞察与市场数据,制定推广策略与营销方案; 2. 与研发团队紧密协作,理解玩法设计意图,将产品语言转化为市场表达,前置提供营销策略输入; 3. 推动海外各区域宣发落地,调配中台资源,协同合作部门保障方案执行,对营销结果负责; 4. 基于数据复盘营销效果,持续优化策略,提出有效提升核心指标的方案; 5. 跟踪品类动态与用户行为,及时洞察营销机会与风险,为产品及运营决策提供依据。

1. 本科及以上学历,3年以上品牌管理、市场营销相关工作经验,具备游戏行业从业经验; 2. 品牌意识强,具有出色提案能力和沟通技巧,有大型市场推广活动策划实务操作经验及成功案例优先; 3. 熟悉MOBA赛季版本与各类玩法模式,具备深刻理解,拥有相关宣发经验者优先; 4. 熟悉海外游戏推广模式,能理解目标市场玩家特性与用户对传播内容的喜好; 5. 对数据敏感,能基于数据进行策略调整与复盘优化; 6. 具备跨团队统筹协作能力,能有效推进人员分工、项目进度管理与风险把控; 7. 出色的英语能力,能作为工作语言。

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