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Open nowPosted 170 days ago

【发行】海外营销(东南亚)

moonton/index132 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now【发行】海外营销(东南亚)moonton/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. moonton/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 170 days ago

moonton/index median: 1 days open

The posting

1、主导MOBA游戏重点版本东南亚(细分国家市场)整合营销,通过数据驱动本地化策略实现用户增长与版本更新目标,负责手游产品在海外的全渠道市场推广策略,包括不限于区域事件营销、线上推广、平台合作等方面; 2、协同全球品牌、运营、社区、区域团队,协调游戏内容与资源,对DAU/新增用户目标负责。 3、统筹预算分配,具备一定数据分析和决策能力,以新增为绝对导向,确保ROI最大化; 4、了解目标游戏市场与社交媒体动态,积极发掘新机会点,主观能动性强; 5、构建产品在区域的营销网络,能够总结分析营销项目,提出优化并推进下一步行动; 6、与研发、运营等团队高度协同配合,确保市场动作与产品发展方向一致;

1、3年+游戏营销经验,具有海外成功案例及实项目经验,操盘过线上线下整合项目/用数据优化ROI-CTR-参与度/处理舆情危机。 2、了解海外游戏生态(社媒玩法/MOBA玩家/赛事);热爱游戏,工作态度认真负责,具有良好的学习能力,抗压能力强; 3、对数据敏感,了解用户需求,有敏锐的洞察力和快速学习能力; 4、工作风格上目标导向强、拥有良好的跨团队推动力、创新试错韧性;有良好的团队沟通和执行能力,有较强的总结归纳能力,能撰写各类文档; 5、英文可以作为工作语言,使用场景涉及会议/文档/交流。 6、能够接受海外出差

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