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Open nowPosted 82 days ago

【MLBB】商业化内容运营

moonton/index132 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now【MLBB】商业化内容运营moonton/index · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. moonton/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 82 days ago

moonton/index median: 1 days open

The posting

1. 商业化全案操盘:整合内外部资源,结合项目侧与用户侧需求,主导 MLBB 商业化宣发(IP 联动、高等级皮肤等)全案的策划、落地与复盘,对宣发效果与投产比负责。 2. 战略打法迭代:参与制定并迭代商业化内容宣发长期战略打法,持续提升资源整体投产比。 3. 方法论沉淀:总结分析宣发内容效果,迭代优化方向,形成可持续沉淀的方法论体系。 4. 内容创意策划:独立完成产品核心宣传点提炼,结合商业化皮肤主题制定宣发物料规划,产出高质量宣传创意方案。 5. 跨团队协作:与研发管线、美宣、社媒、市场等团队密切沟通,跟进宣传物料的制作、分发与推广,确保上线时间与最终效果。

1. 学历与年限:本科及以上学历,英语六级及以上;8 年以上游戏行业内容运营经验 2. 商业化营销能力:精通商业化营销打法,有完整的商业化 / IP 联动宣发全案操盘经验(覆盖方案、策划、策略分发、排期制定、资源协调、制作推进、分析复盘)——有大DAU或重IP型游戏项目经历者优先。 3. AI 应用能力:对生成式 AI 技术有较深理解,且能在内容生产、用户洞察、效果分析等业务场景中实际落地运用。 4. 品类认知:深度体验或了解 MLBB 及 MOBA 游戏品类,对 MLBB 主要竞品(《王者荣耀》《Freefire》《AOV》《和平精英》《COD》《英雄联盟》等)有体验或研究,对游戏产品和玩家群体有较高认知力。 5. 海外视野:熟悉Tik Tok、Facebook、Instagram、Twitter、YouTube 等海外主流社交平台,对海外重大事件、人物、社会现象具有敏锐性与判断力。 加分项 1. 出色的审美、文案撰写、逻辑思维、创意思维与经营思维。 2. 良好的语言表达、跨团队资源整合与决策能力,能承受较大压力。 3. 有团队管理经验

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