The posting
About Mummys Market
Mummys Market connects brands with families through exhibitions, events and digital platforms. We are looking for a highly analytical, meticulous and results-driven Performance Marketing Executive to maximise the effectiveness of our digital advertising campaigns.
About the Role
Are you someone who loves numbers, notices small changes and instinctively wants to understand why performance is moving up or down?
We are looking for a proactive and analytical marketer who enjoys monitoring advertising performance closely, identifying issues early and taking swift, data-driven action to improve results.
You will manage and optimise paid advertising campaigns, track performance against targets, investigate underperforming campaigns and continuously test solutions. We value someone who does not simply report numbers but takes ownership of turning insights into measurable improvements.
Key Responsibilities
Campaign Monitoring & Performance Analysis
- Monitor paid advertising campaigns closely across platforms such as Meta Ads, Google Ads and other relevant digital channels.
- Track key performance indicators (KPIs), including return on ad spend (ROAS), cost per acquisition (CPA), cost per lead (CPL), click-through rate (CTR) and conversion rate.
- Compare actual performance against targets, budgets and benchmarks.
- Identify unusual fluctuations, performance drops and emerging opportunities promptly.
- Investigate the root causes of performance changes using campaign data, audience insights, creative performance and conversion tracking.
Campaign Optimisation & Immediate Action
- Take timely corrective action when campaigns underperform, including adjusting budgets, bids, targeting, placements and campaign settings.
- Identify and pause or replace underperforming ads when supported by sufficient data.
- Recommend and execute A/B tests on ad creatives, copy, audiences and campaign approaches.
- Reallocate budgets towards better-performing campaigns within agreed limits.
- Monitor the impact of changes and refine strategies based on measurable results.
- Escalate significant performance issues with clear findings, proposed solutions and expected outcomes.
Reporting & Continuous Improvement
- Maintain accurate performance dashboards and regular campaign reports.
- Translate campaign data into clear insights, action plans and recommendations.
- Establish a structured monitoring routine to ensure that important performance deviations are addressed promptly.
- Work with the creative team to develop and test new advertising angles, visuals and messaging.
- Use analytics, automation and AI-powered tools where appropriate to speed up analysis, reduce repetitive work and improve campaign optimisation.
- Continuously explore new ways to improve advertising efficiency and achieve campaign objectives.
Requirements
- 1–4 years of experience in performance marketing, digital advertising or paid media campaign management.
- Hands-on experience with Meta Ads Manager and/or Google Ads; experience with both is preferred.
- Strong numerical, analytical and problem-solving skills.
- Meticulous, detail-oriented and comfortable working with performance dashboards and spreadsheets.
- Able to identify performance trends, investigate root causes and translate data into practical actions.
- Proactive and responsive, with a strong sense of ownership and urgency.
- Comfortable making campaign adjustments independently within agreed budgets and guidelines.
- Able to work with creative and marketing teams to test ideas and improve results.
- Willingness to learn new advertising technologies, analytics platforms and AI tools.
Personal Attributes
- Meticulous: Pays close attention to numbers, details and discrepancies.
- Data-driven: Makes decisions based on evidence rather than assumptions.
- Highly observant: Notices performance changes and emerging trends quickly.
- Action-oriented: Responds promptly with practical solutions.
- Investigative: Looks beyond the surface to understand why results change.
- Results-focused: Measures success by improvements in campaign performance, not just activities completed.
What Success Looks Like
- Advertising campaigns are monitored consistently against targets.
- Significant performance changes are identified and investigated early.
- Corrective actions are implemented promptly and evaluated objectively.
- Advertising budgets are allocated efficiently to improve campaign outcomes.
- Testing and optimisation lead to measurable improvements in acquisition costs, conversions and return on advertising spend.
The Arrangement
- Reporting: Directly to Senior Account Manager, with no layer in between.
- Hours: Monday to Friday, 9am to 6pm. Closed on public holidays.
- Growth: This role grows into Performance Marketing Manager as the team and remit expand.
- Tools and budget: Access to analytics platform and a dedicated activation budget from day one.
- How we work: One team, one set of numbers. A concept you propose on Monday can be in market within days or weeks.
Application
Interested applicants should submit their resume and highlight their experience managing paid advertising campaigns, analysing performance data and improving campaign results.
Salary expectations and current notice period are helpful to include.
Only shortlisted candidates will be contacted.
