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Open nowPosted 73 days ago

Performance Marketing Executive

Xcite Ventures8 open roles

Where
Malta
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Your applicationOpen nowPerformance Marketing ExecutiveXcite Ventures · Malta

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 73 days ago

The posting

About us

Xcite Ventures Limited is a dynamic scale-up in the Social Gaming industry. We are all about building amazing entertainment products with the customer experience as the main priority. Our mission is to revolutionize online entertainment.

The role

We’re looking for a Performance Marketing Executive to own the day-to-day execution and operational management of paid acquisition campaigns across our paid channels, ensuring campaigns are launched, monitored and optimised to a consistently high standard.

You’ll take ownership of daily campaign operations, enabling channel owners to focus on growth initiatives, new acquisition channels, automation and strategic scaling. This is an ideal role for someone who enjoys being hands-on in advertising platforms and wants to develop into a channel specialist.

What you’ll be doing

  • Build, launch, monitor and optimise campaigns across assigned paid acquisition channels.
  • Manage budget pacing and allocation, ensuring spend remains on plan, adjusting budgets where appropriate and flagging variances early.
  • Manage creative trafficking, rotation, naming conventions and A/B test setup.
  • Build audiences, manage exclusions and bids, and maintain campaign structures to support scalable account growth.
  • Provide daily and weekly performance reporting to channel owners, highlighting key insights, anomalies and optimisation opportunities.
  • Perform QA across campaign setup, tracking, pixels and conversion events to ensure accuracy and integrity.
  • Support new platform launches, including account setup, campaign structure and initial testing.
  • Maintain campaign documentation, testing logs and optimisation history.
  • Collaborate with Creative and Product teams to ensure campaigns have the required assets, tracking and reporting in place.
  • Continuously identify opportunities to improve operational efficiency, using AI and automation to reduce repetitive manual tasks.
  • Use AI for creative variant generation, ad copy testing and reporting automation.
  • Work with the Creative team to develop clear content and design briefs.

What we are looking for

  • 1–3 years of hands-on paid media experience across Meta, Google and/or programmatic advertising.
  • Comfortable working directly within advertising platforms on a daily basis — this is a hands-on execution role.
  • Strong analytical mindset and confidence working with performance data.
  • Strong numerical and spreadsheet skills.
  • Excellent attention to detail, particularly around budgets, tracking and naming conventions.
  • Ability to work at pace without compromising accuracy.
  • iGaming experience, ideally within social casino or sweepstakes casino.
  • Strong understanding of performance marketing metrics and terminology, including CPA, CAC, CPC, ROAS, CTR and CR.

Nice to have

  • Exposure to platforms such as Taboola, Bing, Snap or TikTok.
  • Familiarity with GA4, Looker or comparable reporting tools.
  • An interest in developing towards channel ownership.
  • Experience in landing page and conversion funnel optimisation.
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