The posting
Summary
You will play an integral role in managing assigned strategic accounts through integrated brand, marketing and communications strategies that strengthen DesignSingapore Council's (Dsg) reputation, grow participation in priority initiatives and advance the Singapore Design brand.
Working as an account owner, you will translate organisational priorities into integrated communications, marketing and engagement plans across paid, earned, owned and shared channels. You will work closely with internal divisions, agencies and ecosystem partners to deliver measurable outcomes while contributing to the continuous improvement of the Brand, Marketing & Communications (BMC) function.
About the Brand, Marketing & Communications Division
To develop Singapore into a thriving innovation-driven economy and loveable city by design, the Brand, Marketing & Communications (BMC) division raises the level of design appreciation on home ground by amplifying Dsg’s initiatives, publicising Singapore design and designers, and advocating the impact and value of design. The division also advances the Singapore Design Brand internationally, elevating Singapore’s reputation as a leading UNESCO Creative City of Design and a thought leader for Global-Asian design excellence.
Key Responsibilities
Account Leadership
- Manage assigned strategic accounts by translating organisational priorities into integrated brand, marketing and communications plans that achieve agreed business objectives.
- Coordinate stakeholders, agencies and project teams to deliver integrated communications and marketing initiatives on time, within budget and to agreed quality standards.
- Monitor account performance, evaluate outcomes and recommend improvements that strengthen organisational impact and stakeholder satisfaction.
Integrated Brand, Marketing & Communications Delivery
- Develop and implement integrated communications, marketing and audience engagement activities across paid, earned, owned and shared channels, ensuring alignment with Dsg's brand and organisational priorities.
- Produce and coordinate compelling content, campaigns and communications materials that strengthen awareness, reputation, participation and stakeholder engagement.
- Apply audience insights, analytics and campaign learnings to optimise communications effectiveness and improve user experience across assigned accounts.
Functional Stewardship & Division Operations
- Serve as the functional steward for assigned channels, platforms or specialist capabilities, ensuring effective governance, operational excellence and continuous improvement.
- Maintain operational documentation, reporting frameworks and service standards while providing functional advice and support to colleagues across the division.
- Contribute to the day-to-day operation of the BMC division through rostered operational duties, procurement support, community management and other shared responsibilities as assigned.
Stakeholder & Capability Development
- Build productive relationships with internal divisions, agencies, partners and other stakeholders to support the successful delivery of assigned accounts.
- Contribute to cross-functional initiatives, knowledge sharing and collaborative problem-solving across the BMC division.
- Maintain professional expertise in integrated brand, marketing and communications by applying emerging practices, technologies and industry insights to strengthen organisational capability.
Requirements
- Up to 5 years (for Assistant Manager and Manager) and 5–8 years (for Senior Manager) in integrated communications and marketing, with a successful track record in media relations, PR campaigns and multi-channel marketing within the public sector, cultural or creative industries. Demonstrated ability to manage agencies and deliver KPIs for both earned and paid media.
- Bachelor’s degree in Communications, Marketing, or related field. Professional certifications in Digital Marketing (Google Ads, Meta Blueprint, etc.) are advantageous.
Skills & Competencies
- Strong communicator with excellent writing, editing and media-pitching skills. • Solid grasp of performance-marketing metrics and tools. • Well-developed stakeholder and project-management capabilities. • Comfortable operating in a matrixed, fast-paced environment.
- Results-oriented self-starter; diplomatic collaborator; able to juggle multiple deadlines with attention to detail.
In addition, we are looking for someone who:
- Is energised by the opportunity to develop and execute comprehensive marcomms strategies to strengthen Dsg’s positioning in both local and international markets.
- Enjoys balancing strategy with execution, and are motivated by building credibility, visibility, and long-term impact. Working across PR, marketing, and partnerships, you will help tell the story of design’s value to industry, society, and everyday life.
- Brings curiosity, initiative, and sound judgement, taking pride in crafting communications that are thoughtful, relevant, and effective.
- Takes ownership and collaborate well with internal teams and external stakeholders, including media partners, to ensure consistent and effective brand messaging.
Only shortlisted candidates will be notified.
