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Open nowPosted 28 days ago

Assistant Manager, Regional Marketing (Product)

MyCareersFuture94,028 open roles

Pay
SGD 5,000 – SGD 9,000 a month
Where
East, Singapore
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Your applicationOpen nowAssistant Manager, Regional Marketing (Product)MyCareersFuture · East, Singapore

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  2. 3.4%3 days
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  4. 14.3%14 days
  5. 33.6%30 days
This job: posted 28 days ago

The posting

Key Job Purposes : Management of the assigned product portfolio throughout the approved product life cycle - from product launch to obsolescence.

Key activities include ensuring on-market product supply across markets, MPC and price setting, forecast supply and product training.

Job Description :

Commercial Strategy and Support

  • Product management for multiple Sysmex Business Units and/or 3rd Party Products across different laboratory disciplines
  • Coordinate integrity of product Master Data Governance and Material Master for assigned areas
  • Support effective CRM sales quotations with price setting, BOM setting and Master Price Calculators
  • Support product launch process with regional Launch Packs, Regulatory approval notification, and coordinating internal training
  • Ensure regional business flow through regular forecast and delivery meetings with Supply Chain teams and manufacturers
  • Manage regional product updates with Change Notifications to internal customers
  • Coordination with Customer Care Team and Quality Assurance teams for on-market issues with GES or other manufacturer notification systems
  • Support lifecycle management, FCA/ FSCA, recalls and discontinuations

Marketing

  • Lead or support creation of regional value marketing messages across product portfolio and assay performance data
  • Support Exhibitions, FGMs and UGM with content and physical presence
  • Track and coordinate region-wide adoption of suitable reference ranges to enhance product satisfaction
  • Support reference site development for products under BU
  • Support cross-team efforts to integrate product positioning with broader Disease State and patient journey strategies across portfolio`s

Competition

  • Derive insights into competitor portfolio and products from all available sources, including surveys
  • Coordinate comprehensive Competitor Guides through understanding product values
  • Develop Win/Loss countermeasures concerning product management issues

Regional Training

  • Responsible for creating and maintaining basic and intermediate online foundational training of sales and marketing teams across product portfolio and clinical testing areas
  • Monitor regional training database for assigned BUs to improve knowledge cascade and performance of commercial teams
  • Deliver physical workshops and roleplays to train product value and positioning against competitors
  • Development of Workflow value propositions across the portfolio

Additional Projects

  • Participate in Special Projects as assigned
  • Represent Regional Product Management in global assignments where necessary

Job Requirements :

  • Bachelor of Science Degree or equivalent
  • Minimum 3 years working experience in the clinical laboratory
  • Minimum 4 years marketing experience within the IVD industry
  • Strong understanding of some clinical diagnostics pathways
  • Strong communication, planning, and execution skills
  • Broad knowledge and familiarity of testing and troubleshooting across laboratory areas
  • Strong presentation skills for physical training
  • Strong analytical skills
  • High travel required
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